Media Center

BSR Factory-Based Women’s Health Program Delivers 4:1 Return on Investment for Business

August 16, 2011

SAN FRANCISCO—August 16, 2011—BSR’s factory-based women’s health education program has the potential to deliver a US$4 return for every US$1 invested in the project, according to a new study funded by the Levi Strauss Foundation and USAID in Egypt and Pakistan.

The HERproject (or Health Enables Returns) program, which uses a peer-to-peer model to educate female factory workers on basic health issues, has been implemented in more than 80 factories, reaching approximately 100,000 women in Bangladesh, China, Egypt, India, Indonesia, Pakistan, and Vietnam.

The USAID-funded project Extending Service Delivery and its partner Meridian Group International, Inc., conducted the return-on-investment study in four factories in Egypt and Pakistan, in partnership with BSR, the Levi Strauss Foundation, and HERproject implementation partners, the Center for Development Services in Egypt and Aga Khan University in Pakistan. The study authors looked at absenteeism and turnover rates based on interviews, focus groups, and surveys with factory management and workers to determine the business benefits of the program. In one factory in Ismailia, Egypt, absentee rates fell from 19 percent to 10.7 percent, and turnover decreased from 14.5 percent to 8.1 percent, resulting in an estimated savings of US$48,000, which is equivalent to a 4:1 return on investment.

“This study—and the stories we have collected in our recent report—prove that investing in women’s health pays off, not just for the women, but for business and the community at large,” said Racheal Yeager, HERproject Manager at BSR. “We hope this new evidence will encourage more widespread investment in workplace women’s health programs.”

The study revealed that HERproject offers many benefits:

• Lower rates of worker absenteeism, early leave requests, and staff attrition
• Fewer mistakes in manufactured garments
• Workforce development, particularly of factory nurses and HERproject peer educators
• More workers using existing resources such as facility nurses, doctors, and clinics
• Improved worker satisfaction with management
• Improved recruitment
• International buyers’ improved perception of factories’ reputation

One factory manager in Karachi, Pakistan, told researchers that women now have access to a qualified health instructor. “They are able to discuss their health issues more openly, which is not very easy in our culture, where many things are considered taboo,” he said. This has made his factory a desirable place to work. “Our labor pool has increased tremendously,” he added.

The Pakistan example illustrates the positive cycle HERproject creates for women and for business. Women workers, often with low levels of education and limited professional skills, learn to share information quickly and easily through existing communications channels. As women change their behavior based on better information, their confidence increases and work productivity improves. As a result, management notices these changes and rewards the workers for improvement. Then the positive cycle of improvement begins again.

“We hope the results of the study will encourage more factories to invest in women’s health,” said Levi Strauss Foundation Executive Director Daniel Lee. “This study helps us demonstrate to our suppliers that empowering women and improving their access to health education and services is not only good for workers, but also good for business.”

HERproject is currently seeking funding and company participants for its 2012–2015 program cycle. Companies or foundations interested in learning more can contact Racheal Yeager at ryeager@bsr.org.

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