BSR Report 2010: Redefining Leadership
Table of Contents
Letter From the CEO
The State of Sustainable Business
Our Impact and Case Studies
Our Challenges
Videos
Financial Statements
About This Report
Download the Report
Our People: Staff Profile
More About Wei Dong
Wei Dong Zhou, China Director | Guangzhou office
What is your role at BSR?
Broadly speaking, I promote CSR in greater China and set the strategic direction for BSR projects by providing counsel to BSR’s member companies and their supply chain partners in China. Another part of my job is people development. I build and “bring up” the China team—from zero to more than two dozen staff now.</p>
Measuring Our Individual Impact: Three Questions for BSR Staff Members.
Depending on whom you ask, you’ll get a very different response to the question, “What do you do at BSR?” To provide a sense of the various ways we accomplish this, we asked several BSR staff—in each of the regions where we have offices—three questions.
How do you measure the impact of your work?
In the beginning, in 2005, CSR in China largely meant the policing of labor practices in export factories. But in the past few years, I have seen an increasing awareness of CSR through BSR’s China Training Institute, particularly in the supply chain. Our efforts also have extended to many other issues, and to work with Chinese state-owned enterprises. People now have a more proactive attitude through our advisory work.
What’s the biggest impact you experienced in your work at BSR in 2010?
I am most proud of our Labor Relations Practitioner (LRP) initiative, which has brought together businesses and national and local government to train 1,500 LRPs on labor rights and benefit 1 million migrant workers at more than 1,000 factories.
