BSR Report 2010: Redefining Leadership
Table of Contents
Letter From the CEO
The State of Sustainable Business
Our Impact and Case Studies
Our Challenges
Videos
Financial Statements
About This Report
Download the Report
Our People: Staff Profile
More About Linda
Linda Hwang, Manager, Research | San Francisco office
What is your role at BSR?
I translate emerging sustainability trends into practical solutions for companies.
Measuring Our Individual Impact: Three Questions for BSR Staff Members.
Depending on whom you ask, you’ll get a very different response to the question, “What do you do at BSR?” To provide a sense of the various ways we accomplish this, we asked several BSR staff—in each of the regions where we have offices—three questions.
How do you measure the impact of your work?
Internally, it’s the number of ways my colleagues apply my research and build on it in their own projects with companies. Externally, my personal metric isn’t a number—it’s based on the discussions (positive and negative) I have with member companies who call with reactions to my research. That helps me refine my future work.
What’s the biggest impact you experienced in your work at BSR in 2010?
I helped trigger someone’s “aha moment.”In a workshop for a beverage company struggling with community opposition to its operations, our objective was to develop a new approach for the company to engage local communities. After the first day, a company representative said her understanding of “engagement” had fundamentally changed, and that she needed to shift her central focus on water to communities.
