BSR Report 2010: Redefining Leadership
Table of Contents
Letter From the CEO
The State of Sustainable Business
Our Impact and Case Studies
Our Challenges
Videos
Financial Statements
About This Report
Download the Report
Our People: Staff Profile
More About Farid
Farid Baddache, Director, Europe | Paris office
What is your role at BSR?
I provide companies in Europe with insight based on their needs and based on trends that impact their business. I help companies project themselves beyond the short term to look at the issues—like climate change and human rights—that will be relevant in the long term and that could become drivers of operational efficiency.
Measuring Our Individual Impact: Three Questions for BSR Staff Members.
Depending on whom you ask, you’ll get a very different response to the question, “What do you do at BSR?” To provide a sense of the various ways we accomplish this, we asked several BSR staff—in each of the regions where we have offices—three questions.
How do you measure the impact of your work?
The simplest measure I use is the level of retention—whether our member companies are renewing their membership. A more qualitative way I measure impact is by looking at what our insight means on the ground: the level of GHG emissions that will not be emitted in the coming years, or what a human rights initiative that we connect to operations will mean for some local communities, for instance.
What’s the biggest impact you experienced in your work at BSR in 2010?
I also measure the success of my work based on whether a pilot project turns into something on a larger scale, which happened several times in 2010. A client came in with a specific issue, I provided insight based on my understanding of the business she’s in, she got it, and then her company made the decision to move that project to the next level and embed it in its operations.
