Reports | BSR’s Five-Step Approach to Stakeholder Engagement
About the Author(s)
Farid Baddache, Director, Europe
Jonathan Morris, Associate, Advisory Services
Publication Date
November 14, 2011
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In a series BSR is launching today, we outline our approach for companies to initiate and sustain constructive and cost-effective stakeholder relationships over time. By engaging early and often, companies can create value for stakeholders as well as use the engagement process to inform business strategy and operations. Each brief provides practical guidance and tools on implementing the five steps:
- Develop a strategy: Review past engagements, determine the company’s motivation for the engagement, and define objectives. Download this paper.
- Map stakeholders: Define criteria for identifying and prioritizing stakeholders and reflect on the best engagement mechanism such as a single meeting, open forum, social media, or an ongoing stakeholder panel. Download this paper.
- Prepare for the engagement: Define short- and long-term goals, and set tactics and rules for the engagement.
- Engage stakeholders: Conduct the engagement itself by focusing the conversations, making the most of engagement sessions, and mitigating tension when it arises. Download the paper for steps three and four.
- Establish action plans: Use stakeholder feedback to improve business strategy and operations, build trust with stakeholders, and identify opportunities and plan for future engagements. Download this paper.
The final briefs will be published over the next few months.
About the Author(s)
Farid Baddache , Director, Europe
With more than twelve years of CSR strategy and management experience in Europe, North America, Asia-Pacific, Sub-Saharan Africa, and Latin America, Farid brings his global expertise to BSR's Paris office as a leading authority in sustainability... Read more →
Jonathan Morris , Associate, Advisory Services
With strong analytical skills and extensive industry experience, Jonathan works out of BSR’s Paris office with companies in the consumer products, transportation & logistics, and healthcare industries... Read more →
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