February 12, 2026
Authors
Shifting regulatory, geopolitical, and market contexts are resulting in new efforts to challenge the business value of sustainability. Questions that many sustainable business leaders believed were settled are resurfacing with renewed intensity: Does sustainability still make business sense? Is the business case holding up under pressure? Has the business case changed?
Despite these challenges, sustainability professionals have an opportunity to pivot away from compliance-driven discussions to more strategic questions of how sustainable business creates value, contributes to business resilience, promotes innovation, and mitigates risk. Consequently, BSR and GlobeScan are launching a new report, Business Value of Sustainability: Trajectory and Strategies, which reexamines how sustainability creates value in today’s context.
Based on research with over a dozen leading companies from different sectors and geographies, the report provides practical strategies to help sustainable business leaders and teams achieve and communicate the value of sustainability inside and outside their companies. These strategies serve as a structured approach to framing the business value of sustainability in ways that resonate across functions and leadership priorities, demonstrating how sustainability directly supports efficiency, resilience, innovation, and long-term profitability.
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