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Naif Al-Mutawa, Creator of The 99, at the BSR Conference 2010

Yesterday, Naif Al-Mutawa, creator of the The 99, the first group of superheroes developed from Islamic archetypes, lit up the plenary stage at the BSR Conference 2010. As part of our I3 series—which brings speakers who reflect this year's theme of Innovate. Integrate. Inspire.—Naif described how The 99 battles extremist messages with ones that are tolerant, multicultural, and peaceful.

You can watch more highlights from the plenaries or participant and speaker reactions and ideas on our YouTube channel. Follow and join the conversation on Twitter with the #BSR10 hash tag. Learn more about the BSR Conference at www.bsr.org/conference.

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Naomi Mandelstein

Former Digital Communications Manager, BSR

Copenhagen

Resilient business strategies for a complex world.

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