Blog | Monday December 9, 2019

If Corruption Is a Cancer, How Do We Cure It? Lessons for International Anti-Corruption Day

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Twenty years ago, researchers and experts were relatively oblivious to issues of bad governance and corruption, but today, the link between the quality of government institutions that implement policies controlling corruption and economic development is clear. However, in many parts of the world, corruption is still one of the biggest obstacles to social and economic development. As the international community’s focus on corruption has increased, the following question has been increasingly asked: Are we winning or losing the battle?

First, fighting corruption may mean different things to different people and is unquestionably driven by different factors. In a company, the focus for a compliance officer or the head of the legal department is on legal risks; i.e., if a company engages in corrupt behavior, this may lead to massive investigations, potential prosecution, high fines, and senior management liability. For others, tackling corruption leads to a better and safer work environment, reduces operational costs, and avoids delays.

In the long-term perspective, being a clean company makes it easier to do business.

However, regardless of what the argument is internally, questions from front-line employees working in locations prone to corruption will be: “What are our competitors doing about it? If we say no and everyone else says yes, how can we eliminate it? What are governments doing about it? We can’t change the world alone!” As a compliance officer, you may have heard this input during compliance training sessions.  

Arguments like these are hard to answer and are one of the reasons why the Maritime Anti-Corruption Network (MACN) was created in 2011.

MACN now has 128 members, and our collective voice is strong when engaging in dialogue with governments. Within the network, members can discuss challenges and solutions to tackle corruption at the front line with one another. MACN’s in-country collective action programs mean that companies are not alone when saying ‘no’ to corrupt demands. In our case, the ship before you, and after, will have said ‘no’ to illegal demands. Captains and crew will be better protected by tested processes and procedures and by weight of numbers.

In answering the above questions, MACN members can say:

• We are working with peers and partners to address these challenges with global governments.
• We are stronger together.
• We may not change the world today but working together is a great place to start.

A few lessons from MACN that can be replicated in any industry are:

• Multi-stakeholder dialogue works. Blaming someone who is not in the room gets us nowhere. We need to create and foster dialogues and forums where the public and private sector can come together, where issues can be addressed, and where we move away from general statements about corruption and work on realistic outcomes.
• A sector-specific approach. Addressing issues unique to the sector helps with internal arguments so that front-line staff do not feel alone. They feel supported by a wider external argument of building a strong industry voice in combination with governments and other stakeholders.
• Identify drivers to improve the operating environment. When approaching governments, MACN’s argument is not to address corruption, but to support governments with experience and insights from our member base to reduce trade obstacles. This links the challenges to the government’s own priorities, which, in our case, focus on international seaborne trade.
• It is not a blame game. One of MACN’s key pillars is to support efforts and raise the bar within our own industry. This approach helps governments understand that it is not only about them. It is important we articulate that there is both a supply and demand side to this issue that need to be addressed, and it requires efforts on both sides to fight corruption.

In order to cure the cancer that is corruption, we must identify the challenges and discuss practical solutions that can implemented now—and not tomorrow. We must find ways to bring different stakeholders to the table, engage with industry peers to create a level playing field, and implement solutions on the ground.

Blog | Wednesday August 10, 2022

Business Leadership in the Great Fragmentation: Part 2

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Editor's Note:

It is obvious that we are living through a time of profound and accelerating change. Our world has been rocked by a series of disruptions: COVID-19, war and social conflict, rollback of rights and democracy, and now high inflation and the risk of recession. These developments have jolted society, and business.

To help our 300+ member companies navigate this volatile environment, we're releasing a series of blogs over the coming weeks to build insight into how to shape business approaches that address this unique moment. Following the first piece on the role of business in combatting societal fragmentation, today we focus on how business can reorient their efforts around four main objectives.

We’ll conclude with a deeper dive look into how BSR’s 2025 strategy can help your company to navigate these turbulent times—and how you can collaborate with our global network to push us further, faster, to achieve a more equitable, just world for all.

The Business Response

The divisions caused by “The Great Fragmentation” are a barrier to achieving an economy that drives equitable and sustainable progress. This represents the great project of the 21st century: enabling all people to thrive and live in dignity on a healthy planet.

The Great Fragmentation also presents an extremely serious challenge for business. Social division, political dysfunction, and constant conflict result in complexity, costs, and structural barriers that undermine the ability to plan and operate. 

To meet the needs of our fragmented world, business can reorient their efforts around four main objectives: 

• Close the gap between ambition and delivery on ESG: Business can accelerate delivery of existing commitments. The gap between corporate ambitions and tangible impact hinders social progress and invites skepticism of the bona fides of business’ stated objectives. The gap between stated net-zero commitments, for example, and tangible delivery—let alone progress—sparks cynicism and social division. Delivering on goals is not only an end in itself—it can also heal divisions regarding economic models and establish trust in business as a credible partner.
• Take on the sources of fragmentation directly: Business activities are an important source of fragmentation. Mis- and disinformation, income inequality, and gender and racial pay gaps arise in part from business models and actions. Businesses cannot be a bystander as society fragments. It has an opportunity—and obligation—to remedy the steps it is taking that contribute to widening divisions. The failure to act is a missed opportunity and risks further erosion of trust in business and, more broadly, global market economies. 
• Modernize and strengthen the social contract: At the root of this fragmentation is the fact that our social contracts have outlived their use. Existing social contracts are largely based on the world as it was in the immediate aftermath of World War II and are no longer fit for purpose. Modernized and strengthened social contracts can provide the security and mobility people need and deserve, establish the foundation for dynamic and equitable economies, and address 21st-century questions, such as the role and application of new technologies and the energy transition. For business, a more constructive role regarding social contracts also means moving away from reflexive opposition to tax and regulation.
• Increase engagement in constructive public policy solutions: Finally, it is essential that business reorient how they use influence in the development of public policy. It is long past time that the discrepancy between business aspirations and the lobbying efforts of trade associations was erased. In many places, not least the United States, this also means that business should engage more forcefully to ensure that democratic processes are restored and sustained. Business can make fundamental changes to their approach to political contributions and be willing to withdraw support for political figures undermining democracy and rule of law, even if they may advance other policies seen to be “business-friendly.”

Conclusion

There is little doubt that many business leaders would prefer not to have this assignment. Traditional business questions are challenging enough with an economic downturn looming, the ongoing march of new technologies, and continuing disruption of business models. Diving into the fragmentation presents a risk. Turning away from this central problem, however, creates even greater risk. It is unrealistic on the part of business to assume that others will step in to turn the page. It is irresponsible for business to look away from the sources of fragmentation where they take responsibility. And it is unwise to assume that business is immune from the impacts of our deep fragmentation.

By redoubling efforts to deliver on ESG ambitions, helping to reshape the social contract, directly addressing the causes of fragmentation, and taking a more active role in positive policy engagement, business can help reorient societies away from a vicious cycle of division and restore a more favorable operating environment. This is the only sensible path forward if we are to collectively escape the descent to further fragmentation and a world that is increasingly ungovernable, inequitable, and unlivable.

Case Studies | Tuesday November 4, 2014

Global Network Initiative: Protecting Human Rights in the Digital Age

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The Challenge

The rapid growth in global internet and telecommunications services has resulted in significant gains in our ability to communicate freely. However, this growth has been accompanied by government efforts to restrict user access to content, acquire personal information, and interfere with private communications.

For many years, information and communications technology (ICT) companies were caught between government requirements and the users’ expectations and rights—lacking international standards to apply when governments made demands that might result in human rights infringements. To determine best practices and create these standards, BSR partnered with the Center for Democracy and Technology in 2006 to design and facilitate a multistakeholder process to fill this void.

Our Strategy

BSR worked with the group to write the foundational documents—principles, implementation guidelines, and a governance charter—that shaped the work of the Global Network Initiative (GNI), which launched in 2008 as the first group of its kind that included representatives from ICT companies, civil society groups, investors, and academics.

BSR served as the co-facilitator during this process, helping with negotiation and conflict resolution to generate consensus during debates. We also undertook the work of the GNI until it became its own legal entity in 2010. Following this, BSR wrote a public report for GNI on “Protecting Human Rights in the Digital Age,” outlining the main freedom of expression and privacy risks at different layers of the ICT value chain.

Since 2010, the GNI has had a full-time secretariat in place, and BSR no longer facilitates the organization—which reflects BSR’s occasional role as an incubator of innovative, collaborative efforts that are then implemented by others. Today, the GNI focuses on advancing its principles, recruiting new companies, sharing best practices, engaging in policy debates, and implementing its accountability mechanism.

Our Impact

The sustained success of the GNI is an indication of BSR’s own story of impact.

Partly as a result of this work, the GNI’s five member companies, which together serve more than 2 billion users, have implemented new global standards on freedom of expression and privacy. In 2013, nine global telecommunications companies launched a set of principles focused on free expression and privacy.

The GNI’s work also helped build understanding among experts from the ICT industry and from the field of human rights—two groups that previously did not regularly work together. This has helped build a growing community of experts in ICT and human rights—a significant development given the increasing importance of technology in our pursuit of human rights today.

While exact cause and effect is difficult to pinpoint, ICT companies’ increased transparency about their relationships with law-enforcement, and companies’ reformed approaches to surveillance and data collection, are among the GNI’s recent successes.

Lessons learned

The multistakeholder approach and emphasis on accountability standards has enhanced the credibility of the GNI among human rights organizations, and it is unlikely that the depth of collaboration between companies and human rights organizations would have happened without it.

However, the GNI has faced challenges expanding its corporate membership base, which has grown from three to five major internet companies. That said, because of the GNI’s open standards and multistakeholder approach, other companies that have not joined the GNI have deemed the GNI’s founding documents highly credible, and have adopted key features of the underlying principles.

Blog | Tuesday January 24, 2017

Forging the Missing Link: What the 2017 CDP Supply Chain Report Says About Supplier Engagement

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Supply chains may be the most under-recognized opportunity for companies to address climate change. While companies tend to focus, understandably, on energy efficiency and greenhouse gas reductions in business operations and products, supply chains often account for the majority of product greenhouse gas emissions.

To call attention to supply chain opportunities, BSR has again partnered with CDP on the annual CDP Supply Chain Report—this year, teamed with the Carbon Trust and supported by funding from ClimateWorks Foundation.

Although in many ways encouraging, our findings highlighted the need for urgency. The 4,300 suppliers that reported to CDP increasingly identify business opportunities coupled with their actions to address climate change—benefits like brand and product differentiation, energy and operational efficiency, or the ability to attract and retain talent. But at the same time, the number of companies taking significant action on climate change remains far too low. Only 34 percent of companies reported an overall emissions decrease, while a similar percentage were unable to track their progress. Such limited management both contributes to ongoing climate change and limits the ability of companies to build resilience in the face of increasingly severe climate impacts.

Supply chain engagement remains a challenge: Companies generally have much less control over their supply chains than they do over their owned operations or products, and supply chain emissions typically come from multiple, independent companies—many of which may be several steps removed from the purchasing company attempting to act on climate change. For example, significant emissions in electronics supply chains may happen in extraction and processing of raw materials—but these mining and processing companies are suppliers of suppliers (of suppliers … ) of the company that makes your smartphone.

Supply chain engagement may not be simple. But it is worth the effort. By working with their suppliers, companies can better identify and address the specific and growing physical, regulatory, and other risks they face from climate change. And they can take advantage of opportunities to build closer relationships and help suppliers build their own climate resilience. Because of these types of efforts, suppliers reporting to CDP in 2016 saved more than US$12 billion from emissions reduction projects—a significant increase compared to 2015. Understanding the types of climate risks that suppliers are facing and building resilient supply chain networks will help companies thrive over the long term.

BSR, CDP, and the Carbon Trust plan to continue using the lessons learned from the CDP supply chain program to help companies understand their risks and support greater climate resilience. Whether working with our members to establish and implement bold climate goals, as BSR did with General Mills and Walmart, or conducting industry benchmarking and other research to identify opportunities for action, we look forward to the coming year’s engagements, and we hope to see further improvements in next year’s report.

Blog | Tuesday October 20, 2020

BSR Conference 2020: Coming Together to Meet the Moment and Build the Future

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It’s hard to find the words to describe the current moment. COVID-19. One million deaths. Economic shutdown. Racial injustice. Unemployment. Remote work and school. Extreme hurricanes and historic wildfire events. Political polarization and election fraud allegations in the U.S.

In 2020, we are navigating not one major challenge, but the convergence of public health, economic, political, societal, and existential crises.

So, how do we begin to think about meeting this moment? One thing that is true for all the crises I just described is this: No one solution, no single individual or company, no country on its own can overcome the challenges we face.

Now, more than ever, we need to come together.

Since 1993, the BSR Conference has convened sustainability professionals to connect, share, and learn together; to collaborate and inspire one another; and to create community. This year, however different the circumstances, will be no different.

As 2020 nears its end and we look to move beyond the current moment, we have the opportunity to build a more just, more resilient, and more sustainable future. 

This week, we will gather virtually with sustainability leaders around the globe to explore this year’s theme: Meet the Moment. Build the Future. While we won’t be meeting in person, the BSR Conference experience will provide the same unique value it always has:

• Inspiring and thought-provoking speakers
• Interactive sessions on the most pressing issues facing sustainable business
• Opportunities to network with peers and colleagues from different regions and industries

We’re excited to connect with the change makers that we’re proud to call our community. If you haven’t yet registered, there is still time to sign up and join us. Your Conference pass gives you a front-row seat to our whole program for the week—and access to the recording for an entire year.

As 2020 nears its end and we look to move beyond the current moment, we have the opportunity to build a more just, more resilient, and more sustainable future. Building that future will not be easy. It will take cooperation and collaboration—from business, investors, government, and civil society—and a range of tools and strategies to combat everything from climate change to systemic racism to future pandemics.

But that future is one we must continue to pursue: Sustainable, responsible business is the primary source of strategic advantage and the best route to a just and sustainable world. Through our collective work, as our President and CEO Aron Cramer recently said, we can build the kind of economy, the kinds of businesses, and the kinds of societies that we all want and need.

Only together can we meet the moment and build that better future. We look forward to taking the first step this week.

Blog | Thursday February 25, 2021

Working Together to End Gender-Based Violence at the Generation Equality Forum

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As the world grapples with the impacts of a global pandemic with women on the frontlines, the Generation Equality Forum (GEF) offers a once-in-a-generation opportunity for actors around the globe, including the private sector, to come together to build an ambitious agenda to empower women and girls. BSR, the B Team, and Women Win/Win-Win Strategies are working together to engage the private sector toward making meaningful commitments to promote gender equality at the Forum. We connected with BSR member Kering’s foundation to hear more about its role as a GEF Action Coalition Lead and what motivated it to take part in the Forum. 

Generation Equality Forum seeks to establish a roadmap for how to scale up and mobilize action to achieve gender equality within a generation. Why is it important for the private sector to support the Forum?

The Generation Equality Forum, which gathers a diverse set of players from around the world, is the perfect opportunity to mobilize the private sector to support accelerated progress towards gender equality.

We know that the private sector is directly affected by gender inequality, which can have a negative impact on a company’s growth and development. We also know that gender-based violence is a societal issue that impacts the professional sphere. Because of this, we strongly believe that companies have a responsibility to take action.

A One In Three Women network study done in 2019 found that 16 percent of women and 4 percent of men who responded had experienced domestic violence within the last 12 months. Over 50 percent said it had affected their work, while 24 percent needed to take time off. 37 percent of colleagues experiencing violence spoke to someone at work.

 It is absolutely key that survivors maintain their jobs and their financial autonomy. Domestic violence is a critical issue that needs to be taken on by the private sector, in order to support its staff and ensure a safe and supportive work environment for all.

A second area of action where the private sector can be impactful is through its expansive reach and influence. It can encourage its network—its own customers, supply chain, partners and more—to join together in order to achieve Sustainable Development Goal 5 and, more specifically, to end gender-based violence.

Why has the Kering Foundation decided to step up as a private sector leader on the Generation Equality Forum Action Coalition focused on gender-based violence?

It was a natural choice. As a Foundation, positioned between the private and nonprofit sectors, we take on a complementary role to governments and civil society. By identifying new initiatives that do not yet have financing from other funders or governments, we can test new approaches, support pilot programs, and then replicate these models throughout a specific country or even internationally. We have also seen how much we can achieve when we join forces with other committed players.

In 2018, the Foundation co-founded One In Three Women, the first European network of companies engaged against gender-based violence, with the FACE Foundation. We now work alongside the other network members—Korian, L’Oréal, Carrefour, BNP Paribas, SNCF, le Fonds de Solidarité OuiCare, Publicis, PwC France and Maghreb, and EPNAK—to share best practices and co-develop tools, including an e-learning course on domestic violence and its impact on the workplace.

Our ambition as a private sector leader in the Action Coalition on Gender-Based Violence is to share our experience and network, scale up our work, and mobilize a broader group of companies, organizations, and countries to join in this combat.

The Kering Foundation has been committed to promoting gender equality and addressing gender-based violence for many years. What drove the Foundation to focus on this topic?

Empowering women has always been deeply embedded in the Kering Group’s priorities.

In 2008, Chairman and CEO of Kering, François-Henri Pinault, founded the Kering Foundation to end violence against women after becoming aware of a staggering statistic: one in three women around the world is or will be a victim of abuse during her lifetime. It is a universal issue regardless of social class, culture, nationality, age.

60 percent of Kering employees and 80 percent of its customers are women. Mr. Pinault wanted the Group to focus on a cause where it could make a real difference. This commitment has developed into a strong strategy with key feminist partnerships at its center. The Foundation focuses on three axes of action: improving support to survivors, developing prevention programs with younger generations to put an end to the intergenerational cycle of violence, and finally, bringing other actors—particularly the corporate world—on board to take collective action, both externally and internally.

Our approach to our partnerships is centered around flexible funding to local nonprofit organizations, who have a deep understanding of the local context and needs.

What do you hope to see from the private sector to support the success of the Gender-based Violence (GBV) Action Coalition and the Forum itself?

The Generation Equality Forum marks the 25th (now 26th) anniversary of the Beijing Declaration and Platform for Action, for women’s rights and empowerment. More than 25 years later, we need to define and develop new actions and approaches to respond to an ever-changing context and new challenges.

This Action Coalition—and the Forum itself—is the opportunity to bring together corporate groups, with different experiences and expertise to make effective and truly transformative change. As part of the GBV Coalition, we are working to develop a well-defined roadmap, accompanying tools, and global indicators. We would like to see the private sector join the Coalition as members and make concrete commitments in order to effectively combat violence against women.

More specifically, the private sector needs to focus on prevention programs to address the root causes of violence: changing harmful gender norms, engaging with men and boys on masculinity, and paying particular attention to the intersection of violence against women and with violence against children, in particular incest. In addition, providing sufficient resources to tackle the challenges of supporting survivors remains essential.

Of course, it is absolutely crucial to concentrate on our own teams as well: by raising awareness and training employees, including senior executives.

We are looking forward to bold, ambitious commitments from this Forum that will lead to a large coalition of diverse players, including many private sector members, all signed on to take concrete steps to putting an end to violence against women.

Blog | Tuesday February 8, 2022

Inside BSR: Q&A with Anna Iles

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Inside BSR is our monthly series featuring BSR team members from around the world. This month, we connected with Anna Iles, a Futures Associate Director based in Hong Kong.

Anna chatted with us about her sustainability journey around the world and her work at BSR on futures thinking.

Tell us a bit about your background. Where are you from, and where are you based? What is your favorite hobby?

I’m from the north of England, and I have now lived in Hong Kong for five years after three in Singapore. We live on Lantau Island, which is mostly a national park rich in wildlife, beaches, and peaks—a far cry but only a short ferry ride from the city. I love getting out and about: my favorite sort of escape is touring with a bike and a tent—and I’m hoping we can find some way to do that with three kids (one toddler, twins on the way).

How did you first get involved in sustainable business?

My first internship was as a journalist with the environmental magazine Down To Earth in Delhi. This was a formative experience where I learned how intricately social justice is bound up with environmental challenges. Back in London, I worked for women’s health and social care nonprofits and edited the Women’s Environmental Network newsletter before becoming editor of the sustainable solutions magazine Green Futures, published by Forum for the Future.

I developed a passion for futures thinking as a way to support business and society in navigating complex and emerging challenges. In 2014, I relocated to Forum’s Singapore office to set up the Futures Centre, a collaborative platform for tracking change and thinking about its implications. Then, I moved to Hong Kong to run my own futures and innovation agency, working with UNICEF, UNDP, schools, and youth organizations, as well as businesses.

What are some interesting projects that you get to work on as part of your role at BSR? What do you enjoy about them?

I joined BSR’s Sustainable Futures Lab last year, leading our work on emerging issues and our publication The Fast Forward, as well as working with businesses to explore the implications of today’s changes and their capacity to address current challenges and work toward a more sustainable and equitable future.

I appreciate the wide range of topics we work on (recently nature’s rights, carbon capture and storage, the impacts of climate change on mental health) and the access to business leaders with both the power to influence their sectors and the ambition to do so.

It’s also terrific, particularly after four years as a solo ship, to have so many colleagues with diverse backgrounds, interests, and expertise to share ideas with about how critical changes today could play out and what they might mean for different sectors.

What issues are you passionate about and why? How does your work at BSR reflect that?

I’m interested in how we think and the life of ideas: How can we expand our perspectives and embrace new ways of understanding ourselves and the world? Before joining BSR, I published a book The Innovation-Friendly Organization, exploring how organizational culture can enable ideas to thrive (or not). The importance of diversity stands out, as well as the potential to indulge in curiosity.

More recently, I’ve been exploring how we can apply futures thinking to conflict situations, as a way to reframe perspectives and create new starting points for dialogue.

At BSR, my colleagues and our members are very open to trying out new ways of thinking. For instance, we’ve used fictional personas to explore the potential impact of emerging trends for stakeholders in the fashion and luxury industries, and we found this useful in cultivating an empathetic and human-centric approach to strategy and planning.

Adjusting to life during a pandemic can be complicated. What were the things that brought you joy amid the uncertainty and challenges of the past year? What are you looking forward to in 2022?

My son was born at the start of the pandemic, and the rise of flexible remote working has made it easier for me to juggle parenting and professional life. His cheeky, affectionate spirit is a huge joy: It’s the little things like him picking up a plum at the market the other day and biting into it, then lobbing it straight at the saleswoman when I explained we had to pay for it…

The sad thing is that our families and friends “back home” haven’t been able to meet him yet (a common story), given Hong Kong’s three-week quarantine period and intermittent bans on incoming flights. We’re expecting twins very soon, and so I’m most looking forward to welcoming them and then hopefully taking all three back to the UK.

Blog | Wednesday September 21, 2022

Beyond the Generation Equality Forum: One Year of Driving Action for Gender Equality

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In June 2021, the private sector stepped up to set a new agenda on gender equality. The Generation Equality Forum called for all stakeholders to make clear financial commitments that address critical issues to the advancement of gender equality and the creation of a world free from gender biases and discrimination where all women thrive.

The forum resulted in a record US$40 billion in pledged commitments and new investments in gender equality across the following six Action Coalitions:

• Gender-based violence
• Economic justice and rights
• Bodily autonomy and sexual and reproductive health and rights
• Feminist action for climate justice
• Technology and innovation for gender equality
• Feminist movements and leadership

One year on from the launch of the Generation Equality Forum, we spoke to two commitment-makers—Tamara Dancheva from GSMA and Justin White from Mars—on how key commitments made at the forum have seen growing progress toward gender equality across their organizations.

GSMA on Equal Access to Digital and Financial Services

GSMA’s commitments include reducing the gender gap in mobile internet and mobile money services, as well as a pledge to provide one million women and girls with access to free training and e-mentoring by 2026 via the EQUALS Her Digital Skills Initiative.

Its Mobile Gender Gap Report, which is used by a wide range of stakeholders to better understand the size of the mobile gender gap to inform business choices, has shown that progress toward closing the mobile internet gender gap has stalled across low- and middle-income countries (LMICs) and, in some countries, even reversed, highlighting a clear call to action. Internally, GSMA has committed to achieving a 50/50 gender balance across its Executive Leadership and Leadership teams by 2025, in line with the UN Women Empowerment Principles.

It tracks progress on these different commitments in various ways, including reporting on progress against targets to increase the proportion of women in mobile internet and/or mobile money services customer base, evaluation of beneficiaries’ experience, and ongoing learning through direct feedback mechanisms and reporting on diversity and inclusion metrics.

“GSMA is proud to be driving action across access, skills and leadership when it comes to closing the digital gender divide and this is reflected in our commitments to Generation Equality. We will continue to drive awareness, prioritization and action around the mobile gender gap including through our extensive research and our Connected Women Commitment Initiative, which supports mobile network operators in proactively reducing the gender gap in their mobile Internet and/or mobile money customer base. We are also equally determined to continue with our efforts to leave no woman or girl behind in an increasingly digital world as we work hard to empower emerging female young talent through our internal and external diversity and inclusion work. As we look to expand the remit of our Generation Equality commitments, support from our senior leadership team has been key and we hope to see many more companies follow suit by engaging their senior leaders directly.”

- Tamara Dancheva, Senior International Relations Manager, GSMA

Mars’ Focus on Economic Justice and Rights, Feminist Movements, and Leadership

Mars’ Full Potential platform brings thought leaders together to advance policies, practices, and partnerships that unlock opportunities for women across their workplaces, in sourcing communities, and in the marketplace to reach their full potential.

In 2019, the platform had a comprehensive set of ambitions, including reaching 100 percent gender-balanced business leadership teams, improving family support benefits, investing in women’s social and economic empowerment in sourcing communities, and working to remove gender bias and negative stereotypes in advertising.

In 2021, Mars launched its #HereToBeHeard listening campaign to inform a new set of priorities and ambitions. During the campaign, Mars asked one question: “What needs to change for more women to reach their full potential?” In total, more than 10,000 women from 88 countries responded.

Applying results from the campaign, Mars has shaped refreshed ambitions around its three pillars: workplaces, sourcing communities, and the marketplace. Their commitments include:

• Spending USD$500 million with women-led suppliers
• Deepening their focus on women in sourcing communities by updating procurement guidance that is gender transformative
• Focusing on key issues such as maternal mental health through the Maltesers brand and leveraging the Dove/Galaxy brand to support women’s financial independence in cocoa sourcing communities

Mars has made progress toward their ambition of 100 percent gender-balanced business leadership teams and is reporting on gender representation in advertising. They are also currently working with leading monitoring, evaluation, and learning experts to design a set of metrics that allow them to better measure the impact of sustainable sourcing programs.

“In the world we want tomorrow, society is inclusive, and women are reaching their full potential. We believe we have an opportunity to unlock opportunities for women, to improve community and business outcomes, and address the key themes identified through our #HereToBeHeard campaign.”

- Justin White, Manager, Human Rights and Gender Equality, Global Sustainability, Mars

It is more important than ever to see commitments across various action coalitions and the engagement of different private sector players within the Generation Equality Forum. However, a year into the launch of multi-stakeholder action coalitions, we still observe limited investment and commitments from the private sector on crucial Action Coalitions—including Bodily Autonomy/Sexual and Reproductive Health and Rights (SRHR) and Feminist Action for Climate Justice, which together represent a mere 10 percent of the total financial commitments to date.

For further insight on the private sector commitments and investments made across the six action coalitions, download BSR’s updated report here.

Blog | Thursday August 22, 2019

Business Roundtable Aims High, But Misses

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In a very welcome—and long overdue—step, the Business Roundtable, America’s foremost CEO network, has recognized that a singular focus on shareholder value is the wrong “north star” for business leaders. While the Roundtable has usefully removed shareholder primacy from its statement of purpose, what replaces it falls short of what society and business truly need to thrive in the 21st century.

About shareholder primacy, the less said, the better. The concept has been distorted beyond all reality and has been often used to justify actions that hurt people, communities, and the environment and to enable lobbying that prioritizes short-term benefits over lasting investments needed for businesses to succeed and for a competitive economy.

As a result, while the pivot to the new statement of purpose is very welcome, it also falls far short of what the best businesses aspire to and are capable of.

Crafting this statement no doubt required a lot of horse-trading and the inherent caution that trade associations too often adopt. This approach is no longer fit for purpose. Our times demand vision, ambition, innovation, and risk-taking, and the new statement is sorely lacking on all fronts.

At a time when the very essence and value of capitalism are facing serious blowback, the role of the corporation, and corporate leaders, in America gets no attention.

To start, some key issues are missing. First and foremost, it is incomprehensible that the statement has no mention of climate change. It is increasingly clear that accelerating climate change presents a stark and growing challenge to economic and social stability. No responsible CEO or Board of Directors can steer his or her company without a climate strategy, yet it is invisible here. In addition, at a time when daily work lives and employment are changing rapidly and creating increased anxiety, there is reference only to helping workers “develop new skills for a rapidly changing world.” This is all good, but it does not signal the sense of urgency and disquiet in today’s world, let alone tomorrow’s. Climate and decreased economic security and mobility are not simply “today’s issues”—they reflect structural changes in our world and our economy that demand attention.

Second, the statement skirts the issue of the private sector’s role in our societies. At a time when the very essence and value of capitalism are facing serious blowback, the role of the corporation, and corporate leaders, in America gets no attention. Poll after poll shows that the public is deeply upset about the role lobbying plays in Washington. Employees are increasingly calling on companies to take a stand on issues from a woman’s right to choose, to the epidemic of gun violence, to respect for diversity in all its forms. The critiques of capitalism which are being heard across the political spectrum are a natural consequence of the sense by many that the system is deeply unfair and manipulated to benefit the few. This statement does little to address that, and to the degree it is intended to respond to the public challenge to capitalism, it is unlikely to succeed.

Finally, our times are calling for aspirational language—something that can excite people. This statement reveals a notable lack of ambition. Businesses commit to being good partners with their suppliers, but not to ensure alignment of values and commitments. There is no mention of innovation to meet the fast-changing world of the 21st century. Furthermore, the statement fails to make reference to the Sustainable Development Goals, which have been adopted by every country in the world—including the US— as the template for social and economic progress over the coming decade.

If business is to thrive, contribute to social and economic advancement, and secure the trust of the public, more is needed.

At BSR, we have been working with the world’s largest companies since 1992 to make serious commitments to promote human rights, take decisive action on climate change, generate access to economic opportunity for people who need it most, and create workforces in which all people can thrive. I know firsthand from the many CEOs that we work with that there is a genuine level of commitment to business as a powerful engine for social progress. This statement falls short of that ambition and is therefore a disservice to business and the public.

Credit is due to the Roundtable for updating a statement more suited to 2019 than 1969. Much more, however, is needed. If business is to thrive, contribute to social and economic advancement, and secure the trust of the public, more is needed. We celebrate business leaders who can deliver on big ideas that deliver big value and meet big needs. The Roundtable should go back to the drawing board and create a vision that reflects the best of this tradition.

Blog | Thursday May 31, 2018

Scaling a Renewable Future for Internet Power

Preview

Almost every business today—from tech to financial services and media to retail and healthcare—relies on online services and data. As more and more companies look to cloud services to support their digital needs, the internet’s energy demands will likely only continue to grow.  

This means internet use could jeopardize the planet if we do not take action. We cannot hope to create a climate-compatible internet without addressing its overall footprint, which includes data centers as well as the transmission, equipment, and code that make them work. Moreover, we cannot reach the ambitious objectives of the Paris Agreement without bringing the leading companies whose data use drives this energy demand into this conversation. That is one reason we founded the Future of Internet Power collaborative initiative in 2012—because in order to create an internet powered 100 percent by renewable energy, we need to work together.

In 2014, it was estimated that data centers consumed two to three percent of global energy use. While breakthroughs in efficiency and cloud technology have the potential to limit energy demand associated with data centers to a moderate increase by 2020, global estimates of data center demand in 2030 anticipate an increase of three to 10 times current levels, including projections that global data center electricity demand alone could reach 13 percent of global electricity consumption.

Telecommunications and wireless networks consume tremendous amounts of energy, although many of these companies have made ambitious commitments to reduce their emissions. To put the energy demand of these networks into context, the annual total reported energy use of AT&T in 2017 was more than twice that of Google.

The manufacturing of the equipment that makes the internet work, like servers, is also a major source of greenhouse gas (GHG) emissions that some companies are looking to reduce. Hewlett Packard Enterprise, for example, has responded to this by committing to set science-based targets for its suppliers that will avoid 100 million tons of GHGs by 2025.

We know that code and software engineering could do much more to reduce environmental impact, too. Studies suggest that as much as 60 percent of code is written without green or energy efficiency principles in mind.

The Future of Internet Power has made great progress over the past five years:

• We have grown to include more than 20 companies in our community, which has made great strides in building common values, goals, and tools to realize those values and achieve our goals. These companies include not only ICT companies, but also data centers, financial institutions, and online retailers.
• We launched the Corporate Colocation and Cloud Buyers’ Principles, which set out six criteria that customers of data center colocation and cloud services expect of their data center service providers.
  • To put these principles into action, we created a toolkit to give companies a step-by-step guide to engaging with their cloud and colo providers on each principle.
• We have worked closely with the World Resources Institute (WRI) to produce a white paper addressing the issue of GHG emissions accounting, renewable energy procurement, and reporting in the data center sector
  • This work led to the creation of a template for customers and providers to use to guide them on the documentation that could support verification of zero carbon claims, which marks a step toward greater consistency in this sector.
• We continue work closely with our co-founders of the Renewable Energy Buyers’ Alliance (REBA): Rocky Mountain Institute’s Business Renewables Center, the World Wildlife Fund, and WRI.
  • Last year, REBA was awarded the Corporate Eco Forum’s C.K. Prahalad Award for demonstrating how collaboration is critical to widespread adoption of renewable energy.

While we are excited about the work we have done to equip companies to leverage renewable energy to power their data and internet use, this is a complex and complicated industry. Over the next month, we will be determining what comes next. We are excited to create a new and ambitious mission that drives us closer to a new definition of a sustainable internet. We see a real need to ratchet up our impact, enable greater transparency, and integrate climate considerations into companies’ data plans.

One thing is clear: The current group of companies tacking this problem needs your help. Almost every company will need a new blueprint to increase the climate-compatibility of its internet use. Our next step for the Future of Internet Power is to create that blueprint.

Now is the time for more of you to join us at this table—because changing how tech and data are powered not only helps individual companies in the space reach their environmental goals; it also lays a foundation for the organizations that use their products and services to be a part of the solution.

If you’d like to learn more about the Future of Internet Power and our efforts to create a more sustainable internet, I’ll be at Sustainable Brands in Vancouver next week and would love to continue the conversation.