Sustainable Futures Lab Overview
What Is Futures Thinking?
Strategic foresight, also known as futures thinking, provides a structured approach that enables people and organizations to overcome cognitive biases and think more realistically about change. It helps us uncover blind spots, imagine radically different futures, and improve decision-making today. Futures thinking also builds broader capacity within an organization to understand and engage with sustainability and can provide a platform for internal alignment and collaboration among sustainability teams and other strategic functions.
The Case for Futures Thinking
Profound and accelerating changes, such as climate disruption, artificial intelligence, and automation, are rapidly transforming the landscape for business and sustainability. Companies can no longer assume that the past will be a good predictor of the future, and those that fail to anticipate and prepare for radically new possibilities may face sudden irrelevance.
Conventional approaches to strategic planning that rely on single-point forecasts run the risk of offering precision at the expense of accuracy and are inadequate to comprehend and prepare business for truly disruptive change. Given we do not have data from the future, different ways of thinking are required to prepare for the possibilities.