September 24, 2026
Authors
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Associate Director, Climate and Nature, BSR
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Managing Director, Climate and Nature, BSR
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Lauren Meadow
Future Fit Business Lead, US, Forum for the Future
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Evgenia Kyanova
Sustainability Strategist, Forum for the Future
Businesses increasingly recognize that "sustainability as usual" is no longer enough. Climate change, nature loss, resource constraints, economic volatility, and shifting customer expectations are exposing the limitations of traditional business models. Yet, many promising sustainability innovations remain trapped in pilot phase, unable to influence core strategy or achieve meaningful scale.
BSR and Forum for the Future's new report, From Pilots to Future-Fit Business Models, explores what it takes to move beyond experimentation and scale business models that create commercial value while supporting people and planet. Drawing on interviews with leading businesses across diverse sectors, the report identifies ten practical responses that can help organizations build resilience, unlock innovation, and create long-term value, and provides real-life examples of companies already testing and implementing future-fit approaches.
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Resilient business strategies for a complex world.