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Media and Entertainment Blog


Feb

10

February 10, 2016

Media And Entertainment: Super Bowl 50 Commercials that Embraced Purpose

Super Bowl 50 Commercials that Embraced Purpose

These three Super Bowl 50 commercials embraced purpose and consumer empowerment, and suggested a new model of responsible advertising that drives positive change.

#Media and Entertainment

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Jun

8

June 8, 2015

Media And Entertainment: With Recent FTC Announcement, Transparency More Important Than Ever in Native Ads

With Recent FTC Announcement, Transparency More Important Than Ever in Native Ads

At a recent event, Mary Engle of the Federal Trade Commission clarified that laws regulating unfair and deceptive ads and practices also apply to publishers. This development, coupled with the boom of "native advertising," signals that transparent advertising strategies are crucial to building consumer trust.

#Media and Entertainment

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May

11

May 11, 2015

Media And Entertainment: Want to Sell Sustainability? Give Consumers What They Want

Want to Sell Sustainability? Give Consumers What They Want

Traditional sustainability marketing tactics have failed. To “sell” it, give consumers the value proposition of sustainability, highlight the benefits, and send the message to the right people at the right place at the right time.

#Consumer Products #Food Beverage and Agriculture #Media and Entertainment #Reporting and Communications #Sustainability Management #Sustainable Lifestyles Frontier Group

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Apr

6

April 6, 2015

Media And Entertainment: Don’t Forget the Ethics

Don’t Forget the Ethics

There's not always one "right" answer when it comes to weighing decisions related to social and environmental issues.

#Information and Communications Technology #Media and Entertainment #Strategy and Integration #Sustainability Management

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Mar

24

March 24, 2015

Media And Entertainment: We’ve All Been Disrupted. Now What? Thoughts on SXSW 2015

We’ve All Been Disrupted. Now What? Thoughts on SXSW 2015

A major theme of South by Southwest Interactive 2015 is that resilient businesses and systems are viewing disruption as the first sign of progress, not the end of an era, and are adapting their approaches.

#Climate Change #Information and Communications Technology #Media and Entertainment

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Mar

23

March 23, 2015

Media And Entertainment: To Build Better Ads, the Industry Should Embrace Transparency, Audience Empowerment, and Purpose

To Build Better Ads, the Industry Should Embrace Transparency, Audience Empowerment, and Purpose

A new BSR/Participant Media report explores how advertisers can embrace tenets of corporate responsibility to engage consumers, build trust, and secure long-term brand loyalty in today's volatile media landscape.

#Media and Entertainment

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Nov

13

November 13, 2013

Media And Entertainment: Sustainability Storytelling: Creating a Narrative that Matters

Sustainability Storytelling: Creating a Narrative that Matters

Storytelling has the power to connect us with our past, inspire us with a vision for our future, illuminate the connections among all people, and create a forum for discussing solutions to tough problems. Here are some of the stories—and the ideas for successful sustainability storytelling—from the BSR Conference 2013.

#Human Rights #Media and Entertainment #Reporting and Communications #Sustainability Management

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Mar

4

March 4, 2013

Media And Entertainment: On the New York Times Killing Its Green Team

On the New York Times Killing Its Green Team

Was the New York Times' decision to discontinue its environment desk and green blog a failure of the company's corporate responsibility?

#Environment #Media and Entertainment

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Feb

24

February 24, 2013

Media And Entertainment: Zero Dark Thirty: The Human Rights Responsibilities of Entertainment Companies

Zero Dark Thirty: The Human Rights Responsibilities of Entertainment Companies

The portrayal of torture in this Oscar-nominated film raises questions about the entertainment industry's role and responsibility in human rights.

#Human Rights #Media and Entertainment

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Oct

26

October 26, 2012

will.i.am and Beatriz Perez of Coca-Cola at BSR Conference 2012

Musician, entrepreneur and philanthropist will.i.am and Coca-Cola's Chief Sustainability Officer Beatriz Perez debut Ekocyle—an initiative to inspire new things made in part from recycled materials—at BSR Conference 2012.

#Media and Entertainment

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