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A Marketer’s Guide to Behavior Change

Webinar

 

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Date and Time

Wednesday July 19, 2017
8:00 am-9:00 am PDT


Location

Webinar


Topics

#Reporting and Communications


A group of pioneering brands from BSR’s Sustainable Lifestyles Frontier Group—AT&T, eBay, Johnson & Johnson Consumer Inc., McDonald’s, and Walmart—has recently explored how companies can trigger simple behavioral shifts that enable more sustainable lifestyles, grow demand for more sustainable products, and create business value. Results were recently published in our new report, "Big Brands, Big Impact: A Marketer’s Guide to Behavior Change."

Join BSR, partner Futerra, and representatives of the brands involved in the study to hear first hand:

  • Key findings from the study
  • Recommendations on how and how not to drive sustainable lifestyles
  • How sustainability and marketing teams can more readily unlock engagement by using traditional marketing techniques and by testing to ‘sell-in’ sustainability

Speakers

  • Edwina McKechnie, Manager, BSR
  • Elisa Niemtzow, Managing Director, BSR
  • Mike Noel, Senior Strategist, Futerra
  • Roman Smith, Director, Public Affairs, Corporate Citizenship and Sustainability, AT&T
  • Victoria Zimmerman, Global Supply Chain and Sustainability Manager, McDonald’s Corporation

Big Brands, Big Impact: A Marketer’s Guide to Behavior Change

Reports

Big Brands, Big Impact: A Marketer’s Guide to Behavior Change

This report highlights findings from a recent study that explored how companies can trigger behavioral shifts that enable more sustainable lifestyles, grow demand for more sustainable products, and create business value.

Read More 


Can Marketers Change the World?

Blog

Can Marketers Change the World?

We have reached a tipping point for sustainability marketing.

Read More 


Lessons in Technology and Convergence from SXSW 2017

Blog

Lessons in Technology and Convergence from SXSW 2017

Here are four trends that ran through this year's South by Southwest (SXSW) in Austin, Texas.

Read More 


Calling All Sustainability Reporting Practitioners

Blog

Calling All Sustainability Reporting Practitioners

We're launching a new collaborative initiative to provide a space for practitioners to share learnings, insights, and perspectives and address important questions about the future of sustainability reporting.

Read More 


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