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A Marketer’s Guide to Behavior Change

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Date and Time

Wednesday July 19, 2017
8:00 am-9:00 am PDT


Location

Webinar


Topics

#Reporting and Communications


A group of pioneering brands from BSR’s Sustainable Lifestyles Frontier Group—AT&T, eBay, Johnson & Johnson Consumer Inc., McDonald’s, and Walmart—has recently explored how companies can trigger simple behavioral shifts that enable more sustainable lifestyles, grow demand for more sustainable products, and create business value. Results were recently published in our new report, "Big Brands, Big Impact: A Marketer’s Guide to Behavior Change."

Join BSR, partner Futerra, and representatives of the brands involved in the study to hear first hand:

  • Key findings from the study
  • Recommendations on how and how not to drive sustainable lifestyles
  • How sustainability and marketing teams can more readily unlock engagement by using traditional marketing techniques and by testing to ‘sell-in’ sustainability

Speakers

  • Edwina McKechnie, Associate Director, BSR
  • Elisa Niemtzow, Vice President, Consumer Sectors and Global Membership, BSR
  • Mike Noel, Senior Strategist, Futerra
  • Roman Smith, Director, Public Affairs, Corporate Citizenship and Sustainability, AT&T
  • Victoria Zimmerman, Global Supply Chain and Sustainability Manager, McDonald’s Corporation

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