Event Resources
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Date and Time
Wednesday July 19, 2017
8:00 am-9:00 am
PDT
Location
Webinar
Topics
#Reporting and Communications
A group of pioneering brands from BSR’s Sustainable Lifestyles Frontier Group—AT&T, eBay, Johnson & Johnson Consumer Inc., McDonald’s, and Walmart—has recently explored how companies can trigger simple behavioral shifts that enable more sustainable lifestyles, grow demand for more sustainable products, and create business value. Results were recently published in our new report, "Big Brands, Big Impact: A Marketer’s Guide to Behavior Change."
Join BSR, partner Futerra, and representatives of the brands involved in the study to hear first hand:
- Key findings from the study
- Recommendations on how and how not to drive sustainable lifestyles
- How sustainability and marketing teams can more readily unlock engagement by using traditional marketing techniques and by testing to ‘sell-in’ sustainability
Speakers
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Edwina McKechnie,
Manager, BSR
Edwina works with consumer products and food, beverage, and agriculture companies on sustainability strategy, stakeholder engagement, and sustainable supply chains. She also supports the Sustainable Lifestyles Frontier Group.
Prior to joining BSR, Edwina worked for Kingfisher plc and was responsible for planning, performance management, and reporting for the Net Positive program across multiple brands’ built portfolio. She managed one of Kingfisher’s largest integrated climate change mitigation investment programs from concept to board approval and delivery. Previously, Edwina held a number of management consulting roles with AECOM and Davis Langdon LLP, working with clients on projects ranging from sustainability strategy to risk management procedures and technical tool development and analysis to U.K. industry engagement and guidance.
Edwina holds an M.S. in Environment and Development from the London School of Economics and Political Science and a B.S. in Environmental Science and International Development from the University of Sussex in the United Kingdom.
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Elisa Niemtzow,
Managing Director, BSR
Elisa leads BSR’s consumer sectors practice globally. She works with companies in the luxury, beauty, fashion, hospitality, retail, and food industries to better integrate sustainability into core business strategy, products, and operations.
She helps companies use business assets to solve society’s global challenges, evolve brand strategy to integrate changing consumer expectations, and better partner with stakeholders to create more resilient and inclusive business practices. Elisa also leads BSR’s Sustainable Lifestyles Frontier Group and Responsible Luxury Initiative.
Prior to joining BSR, Elisa was principal at Sequoia Lab, where she advised leaders of corporations, startups, and NGOs on sustainability strategy and communications. Elisa is French-American.
Elisa holds an M.B.A. in Luxury Goods Marketing and Management from Sup de Luxe, an M.A. in International Relations from the Institut d’Etudes Politiques, and a B.A. in French from the University of Pennsylvania.
- Mike Noel, Senior Strategist, Futerra
- Roman Smith, Director, Public Affairs, Corporate Citizenship and Sustainability, AT&T
- Victoria Zimmerman, Global Supply Chain and Sustainability Manager, McDonald’s Corporation
