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Collaborative Initiatives

Sustainable Lifestyles Frontier Group

Seizing today’s opportunity for business to enable sustainable lifestyles globally


Our Mission

  • Drive business case clarity: the evidence and arguments to drive action inside business
  • Foster external engagement: shared insights, challenges, and solutions through engagements with global peers
  • Facilitate internal engagement: a platform to engage your marketing and finance teams 

Our Accomplishments

  • We are conducting the largest ever multi-brand, multi-audience testing of what works (and what doesn’t) when selling sustainability.
  • We are launching live-tests with companies to directly track the impact of messages on driving consumer behavior change.
  • We are mapping the consumer value of sustainability and allowing companies to understand what benefits promote behavior, and the barriers that hold companies back. 

Why Join?

  • Partner and collaborate with like-minded brands on innovative in-market testing
  • Use research and benchmarking on current practices to enhance company efforts
  • Build buy-in and internal alignment around the company’s sustainable lifestyles efforts and learn best practices to make the most of your company’s activities

Our Partner

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Futerra is the sustainability change agency. Using strategy and communications to imagine better businesses, better brands, and ultimately a better world.