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Collaborative Initiatives

Sustainable Lifestyles Frontier Group

Seizing today’s opportunity for business to enable sustainable lifestyles globally

Overview

Our Mission

  • Drive business case clarity: the evidence and arguments to drive action inside business
  • Foster external engagement: shared insights, challenges, and solutions through engagements with global peers
  • Facilitate internal engagement: a platform to engage your marketing and finance teams 

Our Accomplishments

  • We are conducting the largest ever multi-brand, multi-audience testing of what works (and what doesn’t) when selling sustainability.
  • We are launching live-tests with companies to directly track the impact of messages on driving consumer behavior change.
  • We are mapping the consumer value of sustainability and allowing companies to understand what benefits promote behavior, and the barriers that hold companies back. 

Why Join?

  • Partner and collaborate with like-minded brands on innovative in-market testing
  • Use research and benchmarking on current practices to enhance company efforts
  • Build buy-in and internal alignment around the company’s sustainable lifestyles efforts and learn best practices to make the most of your company’s activities

Our Partner

Futerra logo
Futerra is the sustainability change agency. Using strategy and communications to imagine better businesses, better brands, and ultimately a better world.

Sustainable Lifestyles Frontier Group Companies

  • AT&T Inc.
  • eBay Inc.
  • Johnson & Johnson Consumer Health Care
  • L’Oréal
  • McDonald’s Corporation
  • The Walt Disney Company
  • Wal-Mart Stores, Inc.
  • Partner
  • Futerra

Our Insights

on Sustainable Lifestyles Frontier Group

Want to Sell Sustainability? Give Consumers What They Want

Blog

Want to Sell Sustainability? Give Consumers What They Want

Traditional sustainability marketing tactics have failed. To “sell” it, give consumers the value proposition of sustainability, highlight the benefits, and send the message to the right people at the right place at the right time.

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Sustainable Lifestyles: Four Lessons from Hong Kong

Blog

Sustainable Lifestyles: Four Lessons from Hong Kong

BSR’s recent Hong Kong workshop explored how companies can support sustainable lifestyles—and what is unique about doing so in Asia.

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Sustainable Lifestyles: A New Frontier for Business?

Blog

Sustainable Lifestyles: A New Frontier for Business?

According to a new BSR and Futerra survey of 54 global business leaders, 40 percent of companies are encouraging consumers toward more sustainable lifestyles. The survey respondents predict that this number will double in the next few years, as the risk-based business case for sustainable behavior change is replaced by innovation and market share drivers.

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Are Consumers Done with Fast Fashion?

Blog

Are Consumers Done with Fast Fashion?

Both data and recent citizen activism suggest that consumers may finally recognize their role in sustainable fashion—and may be willing to pay the price for it.

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Meet the Team

Paris


Elisa Niemtzow

Elisa Niemtzow

Director, Consumer Sectors

Paris


Talk to Us  
Contact the Sustainable Lifestyles Frontier Group team with any questions.