For more than 25 years, BSR has been considering the systemic changes that are shaping the world. This paper offers our thinking on where to go next. It also serves as an invitation to join us as we work to shape a new agenda, new approach, and a new voice for business that will help companies to anticipate the challenges and embrace the opportunities of the future.
Why Read This?
Looking back is important; there is much to learn. But it is even more essential to look ahead: BSR, and the sustainable business movement more broadly, have always been about the future, and we must maintain that focus.
Business as usual won’t get the job done—and sustainability as usual won’t suffice. If we are to avoid catastrophic climate change, build truly fair and inclusive economic growth, and navigate a radically reshaped world, it is time for change. We have within our grasp the ability to reorient business and turn the tide on climate change, deliver economic opportunity for all, and build connected societies in which all people can live in dignity and with respect. This paper offers our thinking on where to go next.
How the World Is Changing Today
Businesses that thrive in the future will be those that figure out how to harness these changes to address real human needs—placing sustainability at the heart of business strategy.