On the occasion of BSR’s 25th anniversary, we have taken the opportunity to consider our accomplishments. Looking back is important; there is much to learn. But it is even more essential to look ahead: BSR, and the sustainable business movement more broadly, have always been about the future, and we must maintain that focus.

As we look ahead, it is clear that the time is here for a new approach to sustainable business. Business as usual won’t get the job done—and sustainability as usual won’t suffice. If we are to avoid catastrophic climate change, build truly fair and inclusive economic growth, and navigate a radically reshaped world, it is time for change.

With these changes in mind, we believe it is time for a new agenda, new approach, and new advocacy. In other words, it is time for business and other partners to embrace new issues, new ways of pursuing sustainability, and a new—and more assertive—voice. Sustainable business leadership will come to be defined by how well companies approach climate resilience; inclusive growth in an era of automation; and technology, human rights, and ethics. We hope this paper prompts new thinking, identifies opportunities for new approaches, and encourages you to join us in redefining sustainable business.

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