Between Two Worlds: Sustainable Business in the Turbulent Transition

September 19, 2024

Jacob Park

Director, Sustainable Futures Lab, BSR
Jacob Park

Director, Sustainable Futures Lab, BSR

New York

Jacob leads BSR’s Sustainable Futures Lab, a new practice using strategic foresight techniques to help businesses engage with emerging issues that are reshaping the global landscape.

Before joining BSR, Jacob was the lead futurist in the New York office of Forum for the Future, where he used scenario planning and other futures techniques to develop sustainability strategy and drive innovation for leading businesses, foundations, and multistakeholder groups. Prior to that he worked at Adaptive Edge, a boutique strategic foresight consultancy, on collaborative scenario planning. Jacob began his career doing human rights research and advocacy at Human Rights First and the Center for Economic and Social Rights. He speaks English and French.

Jacob holds an M.B.A. in Sustainability from Presidio Graduate School and a B.A. in History from the University of Chicago.

Recent Insights From Jacob Park

Between Two Worlds: Sustainable Business in the Turbulent Transition / September 19, 2024 / Reports

Navigating US Election Uncertainty: A Call to Action for Sustainable Business / July 16, 2024 / Insights+

Applying a Future Lens to AI / June 4, 2024 / Audio

Beyond 2025: Setting Credible Sustainability Goals for Long-Term Impact / April 16, 2024 / Blog

A Business Guide to Responsible and Sustainable AI / March 27, 2024 / Insights+

Full Bio
Margot Brent

Manager, Transformation, BSR
Margot Brent

Manager, Transformation, BSR

London

Margot supports companies in sustainability management and the use of strategic foresight as part of BSR’s Sustainable Futures Lab. She also works with BSR members within the consumer sectors practice.

Margot also advises companies on climate change and women’s empowerment. Her experience spans sustainability management, climate risk and resilience, gender equality, communications, employee engagement, innovation management, and learning and development.

Prior to joining BSR, she was an innovation manager within the fashion and retail sourcing industry, enabling supply chain innovation and sustainability through design thinking and rapid prototyping approaches. Margot previously worked on climate change adaptation projects using nature-based solutions to enhance the resilience of vulnerable communities. She has worked on women’s empowerment programs both professionally and as a volunteer strategic advisor for The Women’s Foundation.

She holds a B.A. in Politics, Philosophy, and Economics and a B.Phil in Sustainable Development, both from the University of Stellenbosch.

Recent Insights From Margot Brent

Sustainability Strategy in the Age of Regulation: Don’t Lose the Plot / October 3, 2024 / Blog

Between Two Worlds: Sustainable Business in the Turbulent Transition / September 19, 2024 / Reports

Measuring Biodiversity: Is e-DNA Part of Your Data Collection Kit? / August 1, 2024 / Blog

Beyond 2025: Setting Credible Sustainability Goals for Long-Term Impact / April 16, 2024 / Blog

How Will Chinese Companies Shape the Global EV Market? / November 2, 2023 / Blog

Full Bio

Between Two Worlds: Sustainable Business in the Turbulent Transition reflects on a report BSR published in 2018, Doing Business in 2030, which explored how sustainable business might change over the decade to follow through four alternate scenarios.

Almost halfway through the ensuing decisive decade, now is an opportune moment to reflect on the new developments in the world since our original report, how trends have matured, and new shocks have emerged to shape the context for sustainable businesses. Between Two Worlds: Sustainable Business in the Turbulent Transition offers insights on these changes and how to prepare for what lies ahead.

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