At BSR, we have begun a conversation with businesses about sustainable consumption through workshops, discussions, and our newest report, The New Frontier in Sustainability: The Business Opportunity in Tackling Sustainable Consumption. In an era when the world faces significant constraints on natural resources—and equally significant demands to use those natural resources to create the products and services that meet people's daily needs—progress on sustainability now depends on attending to the overlooked areas of the value chain cycle: product design, engagement and use, and end-of-use.

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