Senior Director, CSR & Better World

Job Description

• Enhance the image and reputation of the company and its brands among communities and consumers.
• Strategic development and integration of Corporate Social Responsibility - Better World initiatives.
• Oversee and manage outreach programs, partnerships and initiatives with national organizations and senior leaders.
• Support the Corporate Affairs team (Government), wholesalers, breweries and sales and marketing teams with specific cause-marketing outreach programs.
• Develop & implement Alcohol Responsibility Strategy, Programs, Events & Partnerships i.e. GBRD, Bud Big Bets
• Wholesaler AOE, program development & implementation
• Responsible for working with VP, CSR-BW to develop goals for CSR’s outside consultants for strategy, tactical execution, media and digital efforts, analyzing their reports and results and ensuring that they accomplish their goals (right agencies, agencies know their goals and are held accountable for executing them).
• Responsible for creating on-going reports for stakeholders, management, and other executives that align and communicate the CSR-BW successes via ongoing campaigns and other key metrics
• Ability to serve as consultant, coach, mentor to others in the company on alcohol responsibility philosophy and ability to represent the VP, CSR when appropriate/needed.
• Ability to build relationships and influence opinion leaders, business partners, other stakeholders as a face of the company on alcohol issues.
• Conduct media interviews when appropriate.

Job Qualifications

• 10+ years of experience specifically in Sales and Marketing. Extensive direct experience in brand marketing, the advertising creative development process and media plan development and execution. Extensive knowledge of the Wholesaler network, selling system and protocols (CPC, AOE) and familiarity/experience in direct interaction with retailers.
• Proficient in developing Strategic Marketing/Advertising plans, portfolio management, renovation and innovation capabilities, and high level analytical thinking and problem solving skills.
• 5+ years of experience with Corporate Social Responsibility, either directly, or indirectly via the interface with the CSR department in other Anheuser-Busch roles.
• Management level/supervisory experience leading and directing a team and managing/negotiating with external partners and stakeholders.
• Department budget planning and management experience.
• Excellent verbal communication/presentation skills and proficient at presenting to senior level personnel both inside and outside the company.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America’s most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch’s family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company’s beers lead numerous beer segments and combined hold 46.4 percent share of the U.S. beer market. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix; in 2014. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 15 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.9 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company’s largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It’s this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

To Apply

Please visit the Anheuser-Busch careers website.