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These three Super Bowl 50 commercials embraced purpose and consumer empowerment, and suggested a new model of responsible advertising that drives positive change.
At a recent event, Mary Engle of the Federal Trade Commission clarified that laws regulating unfair and deceptive ads and practices also apply to publishers. This development, coupled with the boom of "native advertising," signals that transparent advertising strategies are crucial to building consumer trust.
Traditional sustainability marketing tactics have failed. To “sell” it, give consumers the value proposition of sustainability, highlight the benefits, and send the message to the right people at the right place at the right time.
There's not always one "right" answer when it comes to weighing decisions related to social and environmental issues.
A major theme of South by Southwest Interactive 2015 is that resilient businesses and systems are viewing disruption as the first sign of progress, not the end of an era, and are adapting their approaches.
A new BSR/Participant Media report explores how advertisers can embrace tenets of corporate responsibility to engage consumers, build trust, and secure long-term brand loyalty in today's volatile media landscape.
This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty in today’s volatile media landscape?
Storytelling has the power to connect us with our past, inspire us with a vision for our future, illuminate the connections among all people, and create a forum for discussing solutions to tough problems. Here are some of the stories—and the ideas for successful sustainability storytelling—from the BSR Conference 2013.
Was the New York Times' decision to discontinue its environment desk and green blog a failure of the company's corporate responsibility?
The portrayal of torture in this Oscar-nominated film raises questions about the entertainment industry's role and responsibility in human rights.
Musician, entrepreneur and philanthropist will.i.am and Coca-Cola's Chief Sustainability Officer Beatriz Perez debut Ekocyle—an initiative to inspire new things made in part from recycled materials—at BSR Conference 2012.
Change was the topic of Wednesday’s breakout session in which members of the global media debated sustainability. Specifically, panelists discussed what has changed with regard to sustainability in the press over the past 20 years. And the discussion didn’t disappoint. Representatives from major media outlets such as The Economist, The New York Times, Le Monde, Time, and Harvard Business Review talked about how business, politics, and resources impact sustainability media coverage