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Media And Entertainment: Super Bowl 50 Commercials that Embraced Purpose

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Super Bowl 50 Commercials that Embraced Purpose

These three Super Bowl 50 commercials embraced purpose and consumer empowerment, and suggested a new model of responsible advertising that drives positive change.

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Media And Entertainment: With Recent FTC Announcement, Transparency More Important Than Ever in Native Ads

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With Recent FTC Announcement, Transparency More Important Than Ever in Native Ads

At a recent event, Mary Engle of the Federal Trade Commission clarified that laws regulating unfair and deceptive ads and practices also apply to publishers. This development, coupled with the boom of "native advertising," signals that transparent advertising strategies are crucial to building consumer trust.

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Media And Entertainment: Want to Sell Sustainability? Give Consumers What They Want

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Want to Sell Sustainability? Give Consumers What They Want

Traditional sustainability marketing tactics have failed. To “sell” it, give consumers the value proposition of sustainability, highlight the benefits, and send the message to the right people at the right place at the right time.

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Media And Entertainment: Don’t Forget the Ethics

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Don’t Forget the Ethics

There's not always one "right" answer when it comes to weighing decisions related to social and environmental issues.

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Media And Entertainment: We’ve All Been Disrupted. Now What? Thoughts on SXSW 2015

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We’ve All Been Disrupted. Now What? Thoughts on SXSW 2015

A major theme of South by Southwest Interactive 2015 is that resilient businesses and systems are viewing disruption as the first sign of progress, not the end of an era, and are adapting their approaches.

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Media And Entertainment: To Build Better Ads, the Industry Should Embrace Transparency, Audience Empowerment, and Purpose

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To Build Better Ads, the Industry Should Embrace Transparency, Audience Empowerment, and Purpose

A new BSR/Participant Media report explores how advertisers can embrace tenets of corporate responsibility to engage consumers, build trust, and secure long-term brand loyalty in today's volatile media landscape.

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Media And Entertainment: Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising

Reports

Transparency, Purpose, and the Empowered Consumer: A New Paradigm for Advertising

This paper focuses on one central question: Can the advertising industry use principles rooted in CSR to engage consumers, build trust, and secure long-term brand loyalty in today’s volatile media landscape?

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Media And Entertainment: Sustainability Storytelling: Creating a Narrative that Matters

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Sustainability Storytelling: Creating a Narrative that Matters

Storytelling has the power to connect us with our past, inspire us with a vision for our future, illuminate the connections among all people, and create a forum for discussing solutions to tough problems. Here are some of the stories—and the ideas for successful sustainability storytelling—from the BSR Conference 2013.

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Media And Entertainment: On the New York Times Killing Its Green Team

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On the New York Times Killing Its Green Team

Was the New York Times' decision to discontinue its environment desk and green blog a failure of the company's corporate responsibility?

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Media And Entertainment: Zero Dark Thirty: The Human Rights Responsibilities of Entertainment Companies

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Zero Dark Thirty: The Human Rights Responsibilities of Entertainment Companies

The portrayal of torture in this Oscar-nominated film raises questions about the entertainment industry's role and responsibility in human rights.

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will.i.am and Beatriz Perez of Coca-Cola at BSR Conference 2012

Blog

will.i.am and Beatriz Perez of Coca-Cola at BSR Conference 2012

Musician, entrepreneur and philanthropist will.i.am and Coca-Cola's Chief Sustainability Officer Beatriz Perez debut Ekocyle—an initiative to inspire new things made in part from recycled materials—at BSR Conference 2012.

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What Impacts Sustainability Media Coverage

Blog

What Impacts Sustainability Media Coverage

Change was the topic of Wednesday’s breakout session in which members of the global media debated sustainability. Specifically, panelists discussed what has changed with regard to sustainability in the press over the past 20 years. And the discussion didn’t disappoint. Representatives from major media outlets such as The Economist, The New York Times, Le Monde, Time, and Harvard Business Review talked about how business, politics, and resources impact sustainability media coverage

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