Framed for years as a limitation on business, sustainable consumption—an economic system that allows all individuals to meet their daily needs without disrupting the planet's healthy ecosystems—actually represents the new frontier of sustainability for business. In a world where our consumption patterns outpace the planet's ability to regenerate resources by 30 percent, companies that figure out how to deliver value with radically reduced material inputs will be well-positioned for success.

 

Our new report outlines how business can promote sustainable consumption by addressing parts of the value chain cycle that have been overlooked in first-generation sustainability efforts: product design, consumer engagement and use, and end-of-use. Also included are strategies that will help business redefine core activities through the multiple lenses of innovation, education, collaboration, and measurement to create to systemwide changes to consumption.

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