In a plenary address at the BSR Conference 2015, The Rockefeller Foundation President Judith Rodin explored how resilience can help build a better world, and why companies need to examine how risk plays into their business models.

“While it’s true that small challenges are good test that can lead to transformations, business should be taking deliberate, planned, and proactive risks rather than being in the place of reacting," Rodin said.

Following her address, Rodin joined a conversation with Aron Cramer, President and CEO of BSR, and answered live questions from BSR Conference participants and Twitter.

Watch the full video below:

The BSR Conference 2015, which took place November 3-5 in San Francisco, gathered sustainability leaders from business, government, and civil society to explore the theme of “Resilient Business, Resilient World.” See all video highlights on BSR’s YouTube channel.



BSR Confernce 2018: A New Blueprint for Business, November 6-8, 2018, New York City; learn more