Integrating Health into Your Business

The Business Coalition for Population Health, a cross-sector Collaborative Initiative convened by BSR and the Robert Wood Johnson Foundation, will host a webinar featuring leading voices from the private, public, and nonprofit sectors on the next sustainability frontier of health and wellness.

We invite leading experts and practitioners in the field to explore how to overcome internal barriers and engage senior-level stakeholders, link health megatrends with practical business plans, and launch innovative programs that drive business and social value.

The webinar will discuss how to translate health issues into business priorities. The conversation will tackle tactics like persuading the executive leadership team; engaging external stakeholders to instigate internal change; and designing programs with measurable, intended impacts.

We will hear from Diageo, Sodexo, and the Vitality Institute on their experiences and approaches to:

• Translate public health debates into business action
• Identify focus areas for strategic health investments 
• Measure and communicate the effectiveness of health interventions
• Use brand marketing to drive customer engagement on health issues