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Collaborative Initiatives

Future of Internet Power

An internet powered by 100% renewable energy

Future of Internet Power Overview


Introduction


Data centers play an important role in the sustainability solutions made possible through computing, and the best data centers are highly efficient. However, the sector still creates significant impacts, including driving more than 2 percent of energy use in the United States. Companies that use data center services need to work with their providers to find collaborative strategies for renewable energy sourcing in order to realize data centers’ potential for sustainability.

The Future of Internet Power initiative brings together companies to address challenges and collaborate on solutions that will enhance the ability to procure renewable energy to power data centers. 



Mission


Increase the use of renewable energy to power data centers through collaboration with companies, power providers, developers, utilities and policymakers. 



Our Accomplishments


  • Identified best practices and shared challenges in deploying renewables at data center and colocation facilities

  • Provided thought leadership and increased visibility of the renewable energy interests among data center users and providers 

  • Shaped a movement that has more than 20 data-center-using technology companies committing to utilizing 100 percent renewable energy* 



Our Partnerships


Future of Internet Power is a member of the Renewable Energy Buyers’ Alliance (REBA), a new coalition with World Resources Institute, World Wildlife Fund, and the Rocky Mountain Institute’s Business Renewables Center. REBA partners with more than 60 iconic, multinational companies to deliver 60GW of new corporate renewable energy capacity by 2025. 



Why Join?


  1. Collaborate with data center service providers (co-los), utilities, and power developers to create workable, win-win solutions that promote the use of renewables to power data storage facilities
  2. Raise awareness and advocate for the issues, opportunities, and challenges for accessing and maximizing renewable energy at data centers
  3. Empower corporate business units to identify renewable energy options and utilize best practices for siting and procuring data centers


Resources


The Corporate Colocation and Cloud Buyers’ Principles


As prime customers of energy-intensive colocation data center facilities (colos), we believe that increased ambition and efforts to maximize renewables at colos will result in a cleaner cloud. Given the growing interest among both colo customers and service providers to use low-carbon energy sources and meet sustainability goals, the Future of Internet Power has created the Corporate Colocation and Cloud Buyers’ Principles.

Learn More

Future of Internet Power Companies

  • Adobe
  • Akamai
  • Autodesk, Inc.
  • CA Technologies
  • eBay
  • Etsy, Inc.
  • Facebook
  • Hewlett Packard Enterprise
  • LinkedIn
  • Salesforce
  • Symantec
  • Workday

Meet the Team for Future of Internet Power

New York


San Francisco


Michael Rohwer

Michael Rohwer

Associate Director, Information and Communications Technology

San Francisco


Talk to Us  
Contact the Future of Internet Power team with any questions.

Our Insights on Future of Internet Power

Greenhouse Gas Emissions Accounting, Renewable Energy Purchases, and Zero-Carbon Reporting

Reports

Greenhouse Gas Emissions Accounting, Renewable Energy Purchases, and Zero-Carbon Reporting

This working paper from BSR's Future of Internet Power addresses the issues of greenhouse gas emissions accounting, renewable energy procurement, and reporting in the colocation data center sector.

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Turning the Internet Green: A Progress Update from BSR’s Future of Internet Power

Blog

Turning the Internet Green: A Progress Update from BSR’s Future of Internet Power

Following completion of the Future of Internet Power initiative's fourth year of work, we’re taking a moment to look at our recent achievements and to highlight our ongoing efforts.

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How to Increase Your Company’s Renewables Portfolio

Blog

How to Increase Your Company’s Renewables Portfolio

Here’s how to assess your options for procuring renewable energy and how to collaborate to increase your portfolio more quickly.

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To Take the First Step in Greening Your Digital Footprint, Follow the Leaders

Blog

To Take the First Step in Greening Your Digital Footprint, Follow the Leaders

The call for business action on clean energy continues to grow, and signing on to the Corporate Colocation and Cloud Buyers' Principles is a way for companies to demonstrate support for sustainable practices at data centers.

Read More