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Sustainable Lifestyles Frontier Group Blog


May

11

May 11, 2015

Sustainable Lifestyles Frontier Group: Want to Sell Sustainability? Give Consumers What They Want

Want to Sell Sustainability? Give Consumers What They Want

Traditional sustainability marketing tactics have failed. To “sell” it, give consumers the value proposition of sustainability, highlight the benefits, and send the message to the right people at the right place at the right time.

#Consumer Products #Food Beverage and Agriculture #Media and Entertainment #Reporting and Communications #Sustainability Management #Sustainable Lifestyles Frontier Group

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Sep

19

September 19, 2013

Sustainable Lifestyles Frontier Group: Sustainable Lifestyles: A New Frontier for Business?

Sustainable Lifestyles: A New Frontier for Business?

According to a new BSR and Futerra survey of 54 global business leaders, 40 percent of companies are encouraging consumers toward more sustainable lifestyles. The survey respondents predict that this number will double in the next few years, as the risk-based business case for sustainable behavior change is replaced by innovation and market share drivers.

#Consumer Products #Sustainable Lifestyles Frontier Group

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Jun

4

June 4, 2013

Sustainable Lifestyles Frontier Group: Are Consumers Done with Fast Fashion?

Are Consumers Done with Fast Fashion?

Both data and recent citizen activism suggest that consumers may finally recognize their role in sustainable fashion—and may be willing to pay the price for it.

#Consumer Products #Human Rights #Sustainable Lifestyles Frontier Group

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