For placement only

Eco-Promising: Communicating the Environmental Credentials of Your Products and Services

April 1, 2008
Authors
  • BSR spark

    BSR Staff

This business briefing is intended to help managers in consumer- facing companies to communicate the environmental credentials of products honestly and convincingly. We examine why businesses are increasingly using environmental messaging on products, how different formats (such as eco-labels) have developed, and the risks and challenges associated with making environmental claims.

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