Musician, entrepreneur, and philanthropist will.i.am and Coca-Cola's Chief Sustainability Officer Beatriz Perez debut Ekocyle—an initiative to inspire new things made in part from recycled materials—at BSR Conference 2012.
Joyce Sood, Former Digital Communications Manager, BSR
Julia Robinson, Former Manager, Communications, BSR
These three Super Bowl 50 commercials embraced purpose and consumer empowerment, and suggested a new model of responsible advertising that drives positive change.
Julia Robinson, Former Manager, Communications, BSR; Eva Dienel, Expert Contributor
At a recent event, Mary Engle of the Federal Trade Commission clarified that laws regulating unfair and deceptive ads and practices also apply to publishers. This development, coupled with the boom of "native advertising," signals that transparent advertising strategies are crucial to building consumer trust.
Elisa Niemtzow, Managing Director, BSR
Traditional sustainability marketing tactics have failed. To “sell” it, give consumers the value proposition of sustainability, highlight the benefits, and send the message to the right people at the right place at the right time.