End results are important, but the journey to successfully incorporating sustainability into your company’s core strategy is equally critical. But this journey can be complex because each company’s path is different and inspiration and success may not come in the form we expect.

As we highlighted in our recent >BSR Report, “The solutions to tomorrow’s challenges won’t come from centralized R&D laboratories, so leaders have to listen to weak signals and nontraditional voices.” The 2011 Net Impact Conference from October 27 to 29 will look to unearth and highlight some of these unlikely places where “good works.”

We hope you’ll join three BSR staff members who will be speaking at Net Impact’s conference:    

How has taking the path less traveled helped your company, and will you be at the Net Impact 2011 conference to help explore these issues?