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Myth-Making and Culture-Changing: Telling Your Sustainability Story

 

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Date and Time

Wednesday October 19, 2011
8:00 am-9:00 am



Topics

#Media and Entertainment


One of today's best online storytellers is Free Range Studios' Jonah Sachs, whose viral videos "The Meatrix" (about factory farming) and "The Story of Stuff" (about sustainable consumption) have been viewed by more than 60 million people. In this webinar, Sachs will talk about the elements of core stories; how to weave compelling cultural "myths;" and why "freaks, cheats, and familiars" grab our attention.

Speakers

  • Jonah Sachs, Cofounder and Creative Director, Free Range Studios
  • Eva Dienel, Former Associate Director, Communications, BSR

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