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Creating Business Value Through Sustainable Lifestyles

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Date and Time

Wednesday February 12, 2014
8:00 am-9:00 am


Location

Webinar


Topics

#Consumer Products


In the last several years, businesses, NGOs, governments, and other stakeholders have come together to promote sustainable lifestyles—inspiring, persuading, and gently coercing consumers into sustainable, ethical behaviors and choices.

What business value have companies derived from changing consumer behaviors? What do sustainable lifestyles mean for your business, and how can they increase your sales and brand value?

In this webinar, we will introduce the Business Case Builder tool and related case studies, which were created by BSR and Futerra Sustainability Communications as part of our Sustainable Lifestyles Frontier Group. We will walk participants through the six steps they can take to build their internal business case for projects involving new, more sustainable products and processes.

Speakers

  • Caitlin Bristol, Global Manager, Green, eBay, Inc.
  • David Willans, Marketing Director, Futerra
  • Elisa Niemtzow, Vice President, Consumer Sectors and Global Membership, BSR

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