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Sustainable Futures Lab

The Sustainable Futures Lab helps businesses navigate an increasingly turbulent world by creating more resilient and sustainable strategies.

Overview

What Is Futures Thinking?

Strategic foresight, also known as futures thinking, provides a structured approach that enables people and organizations to overcome cognitive biases and think more realistically about change. It helps us uncover blind spots, imagine radically different futures, and improve decision-making today. Futures thinking also builds broader capacity within an organization to understand and engage with sustainability and can provide a platform for internal alignment and collaboration among sustainability teams and other strategic functions.

The Case for Futures Thinking

Profound and accelerating changes, such as climate disruption, artificial intelligence, and automation, are rapidly transforming the landscape for business and sustainability. Companies can no longer assume that the past will be a good predictor of the future, and those that fail to anticipate and prepare for radically new possibilities may face sudden irrelevance.

Conventional approaches to strategic planning that rely on single-point forecasts run the risk of offering precision at the expense of accuracy and are inadequate to comprehend and prepare business for truly disruptive change. Given we do not have data from the future, different ways of thinking are required to prepare for the possibilities.   

Meet the Team

on Sustainable Futures Lab

Hong Kong


Jacob Park

Jacob Park

Director, Sustainable Futures Lab

New York


Nicolas Ronderos

Nicolas Ronderos

Manager, Collaborations

Paris


Talk to Us  
Contact the Sustainable Futures Lab team with any questions.

Our Insights

on Sustainable Futures Lab

Introducing The Fast Forward: BSR’s Emerging Issues Update

Blog

Introducing The Fast Forward: BSR’s Emerging Issues Update

BSR’s Sustainable Futures Lab is launching The Fast Forward, a new quarterly publication exploring emerging issues at the nexus of business and sustainability.

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Building Strategic Resilience Using BSR’s COVID-19 Scenarios

Blog

Building Strategic Resilience Using BSR’s COVID-19 Scenarios

The COVID-19 pandemic—and resulting economic, political, and social crisis—is the most profound global disruption in decades. To help our members, partners, and community navigate this uncertain time, BSR is publishing a set of three scenarios, each depicting a different possible future in 2025.

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Five Trends Defining the Future of Retail

Blog

Five Trends Defining the Future of Retail

Retail is changing in complex ways, and the future will look quite different from today. We need to prepare now for new challenges, but also for new opportunities to drive more sustainable consumption patterns, promote diversity and inclusion, and meet emerging consumer needs.

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How Futures Thinking Can Help Us Shape Globalization 4.0

Blog

How Futures Thinking Can Help Us Shape Globalization 4.0

Futures thinking is an invaluable tool in informing and testing strategies for the next era of globalization.

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Are You Prepared for the Future of Business and Human Rights?

Blog

Are You Prepared for the Future of Business and Human Rights?

Futures and strategic foresight methodologies offer a new way to promote respect for human rights and the freedoms they protect.

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How to Implement the TCFD Recommendations

Blog

How to Implement the TCFD Recommendations

Everything you need to know about implementing the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD).

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Is Your Business Ready for a Radically Different Future?

Blog

Is Your Business Ready for a Radically Different Future?

During times of rapid change, the greatest danger lies in being unable to imagine radically different futures.

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Sustainable Futures Lab Illustrative Client List

Collaborative Initiatives

for Sustainable Futures Lab

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