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Collaborative Initiatives | Future of Fuels

Sustainable Fuel Buyers’ Principles

A project of BSR’s Future of Fuels Collaborative Initiative

Overview

The global freight system is in transformation. Buyers, regulators, and the public want freight that is simultaneously more economical, more flexible, and more sustainable. Globally, freight drives economic development and contributes to 7 percent of greenhouse gas emissions—comparable to the contribution of a major developed economy, and more than the airline industry and internet combined—and it’s growing. To meet joint objectives of economic growth and emissions reductions, operators will need to leverage a diverse, often confusing, set of existing and emerging solutions.

To respond to this need, BSR’s Future of Fuels—a group of companies working toward a vision of commercial road freight fueled by low-carbon, sustainable technology—have developed the Sustainable Fuel Buyers’ Principles, which provide a robust framework to catalyze lasting change to the road freight fuel system.

The Principles have been signed by 16 companies since their launch in May 2017.


Who’s With Us

  • Amazon logo
  • Anderson DuBose logo
  • Armada logo
  • EARP Distribution logo
  • Golden State Foods logo
  • HAVI logo
  • Heineken logo
  • HP logo
  • IKEA logo
  • Martin Brower logo
  • McDonald’s Corporation logo
  • Mile Hi Foods logo
  • PepsiCo logo
  • T/C Distribution
  • UPS logo
  • Walmart logo

The companies listed above are committed to accelerating the transition to sustainable, low-carbon fuel and related technologies. Specifically, buyers and shippers who support the Principles intend to:

  • Signal the magnitude of business demand for more sustainable, low-carbon fuels for freight
  • Clearly articulate criteria necessary to accelerate uptake of these fuels by buyers
  • Encourage value chain engagement to boost collaboration and pilot new fuel investments

Support the Principles

The Principles


Build the Market


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Support low-carbon, sustainable fuel choices

The rise of multiple fuels means a poly-fuel future, but each fleet has unique needs. It is important for suppliers to continually produce more sustainable, low-carbon fuels, vehicle technologies, and infrastructure, preferably in consultation with the buyers who will invest in them.

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Demonstrate competitivenes

For sustainable, low-carbon fuels to rapidly expand, they need to be competitive with existing solutions. Buyers must be able to assess technologies based on financials that accurately capture the total cost of ownership and fully understand the comprehensive costs and benefits of different types of fuels to support the case for new investments.

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Advance investment, pilots, and standardization

Long-term capital investment can be difficult to justify absent certainty around supporting infrastructure and standards. Buyers are open to mutually beneficial, strategic opportunities that help to facilitate investments, pilots, and standardization across the value chain. Both bilateral and collaborative efforts will help to overcome these barriers and ensure progress toward enduring solutions.

Manage Sustainable Progress


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Measurably improve well-to-wheels climate impacts

To justify investments that support progress toward climate goals, buyers must be able to fully understand emissions that contribute to climate change across the full fuel lifecycle and measure improvements with standardized methodologies and metrics.

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Address other relevant sustainability impacts and benefits

All fuels produce other social and environmental impacts throughout their lifecycles. Buyers seek suppliers that demonstrate they address the most material impacts of their products through highest regulatory norms, market standards and certifications, and adoption of global social and environmental standards.

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Invest in R&D breakthroughs

Both existing and disruptive solutions will be required to meet the sustainable freight challenge. Investments to proactively, continuously, and with a long-term view develop technologies that lower the climate and other sustainability impacts of fuels should be the norm.

Partner and Collaborate


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Collaborate for systemic solutions

Transformational change brings risk and uncertainty that collaboration can help address. Freight leaders seek transparency and industry-wide collaborations with their value chain partners and other stakeholders to make systemic improvements in the freight system. In particular, strong engagement with collaborations that actively support progress toward low-carbon, sustainable fuels and related technologies will be crucial to success.


Join Us

There is no cost to join and no commitment other than a willingness to engage. You will join a growing group of sustainable fuel and freight customers who sign on to the Principles, and BSR’s Future of Fuels will acknowledge your support. Any purchasing organization can become a signatory and any shipper can endorse the principles.

Many aspects of sustainable fuels and technologies depend on policies that promote their market acceptance. Buyers support an enabling policy environment that facilitates the expansion of competitive, sustainable, low-carbon fuels.

Support the Principles Learn More about the Future of Fuels


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