BSR Insight Articles About Strategy & Integration
Using CSR to Enter New Markets
Mark Little, Director, Healthcare, Advisory Services Adam Lane, Manager, Advisory Services
When leaders at Novo Nordisk, the world’s largest company focused solely on diabetes, decided to enter the diabetes market in China, they opted to leverage not just products but a long-term CSR strategy focused on health, economic development, and the environment. Read more
WBCSD’s New Guide to Corporate Ecosystem Valuation
The World Business Council for Sustainable Development’s “Guide to Corporate Ecosystem Valuation” helps business leaders understand the value and benefits of ecosystem services such as fresh water, food, fiber, and natural hazard protection. They can use this data to manage risks and opportunities and make more informed decisions that align financial, ecological, and societal objectives. Read more
CSR Dominant Factor in How People Form Impressions of Companies
Elissa Goldenberg, Associate, Advisory Services
According to GlobeScan’s 2011 “State of Global Public Opinion on CSR” survey, corporate responsibility is a major factor in how people form impressions of companies, particularly in the developing world. In a survey of 25,000 people from 28 countries, GlobeScan asked people to identify what matters most when they form a favorable or unfavorable impression of a company. Read more
Managing Energy by Working Directly With Suppliers
Ryan Schuchard, Manager, Climate and Energy
With increasing pressure from investors and growing energy constraints, it’s no longer a question for company leaders about whether to address climate change impacts. It’s a priority. One of the surest bets for company managers to do so is to identify opportunities to reduce energy waste, whether through an organized sustainability program or as part of quality management and lean efforts. Read more
BSR’s Olson Calls for Sustainability Investments, Incentives
During the recent Commonwealth Club event “Measure What?” BSR Senior Vice President Eric Olson discussed how companies’ sustainability investments can help them gain new customers and increase market competitiveness. Read more
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