BSR Insight Articles About New Media
We found 2 BSR Insight articles on this topic; most recently published at the top.
Backstory: The Media’s Role in Sustainability
Eva Dienel, Associate Director, Communications
Both Andrew Revkin and Eric Roston began their careers in print journalism before turning to new mediums—Revkin's Dot Earth blog at the New York Times and Roston's role as editor at Bloomberg Sustainability News—to focus on sustainability issues. At the BSR Conference 2012, they will explore the media's role in reporting on sustainability, and whether growing media coverage will help or hurt corporate responsibility efforts. Here's what they have said in the past about their roles as sustainability journalists: "Lately, I've been describing the kind of inquiry I do on Dot Earth as providing a service akin to that of a mountain guide after an avalanche. Follow me, and I can guarantee an honest search for a safe path. This is a big contrast from the dominant journalism paradigm of the last century, crystallized in Walter Cronkite's 'That's the way it is' signoff." —Andrew Revkin,"My Second Half," Dot Earth Blog, the New York Times, December 21, 2009 "A big challenge right now is just to get everybody in the conversation on the same page about how to define the word sustainability. Given Bloomberg's scale, the first opportunity we have is to bring some uniformity to the discussion." —Eric Roston, interview, Columbia Journalism Review, February 16, 2012 To hear from Revkin and Roston and dozens of other sustainability experts, register now for the BSR Conference 2012, taking place October 23-26 in New York. Read more
More Companies Using Social Media for Sustainability Communications
Elissa Goldenberg, Associate, Advisory Services
The “SMI-Wizness Social Media Sustainability Index,” explores the current social media and sustainability landscape, which has blossomed in the past two years. Research for this index reveals that 250 major companies in North America and Europe are engaged in social media for sustainability communications (compared to 120 in 2010), and more than 100 companies have a blog, YouTube, Facebook, or Twitter channel dedicated to sustainability. Read more
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