BSR Insight Articles About Media & Entertainment
We found 8 BSR Insight articles on this topic; most recently published at the top.
Backstory: The Media’s Role in Sustainability
Eva Dienel, Associate Director, Communications
Both Andrew Revkin and Eric Roston began their careers in print journalism before turning to new mediums—Revkin's Dot Earth blog at the New York Times and Roston's role as editor at Bloomberg Sustainability News—to focus on sustainability issues. At the BSR Conference 2012, they will explore the media's role in reporting on sustainability, and whether growing media coverage will help or hurt corporate responsibility efforts. Here's what they have said in the past about their roles as sustainability journalists: "Lately, I've been describing the kind of inquiry I do on Dot Earth as providing a service akin to that of a mountain guide after an avalanche. Follow me, and I can guarantee an honest search for a safe path. This is a big contrast from the dominant journalism paradigm of the last century, crystallized in Walter Cronkite's 'That's the way it is' signoff." —Andrew Revkin,"My Second Half," Dot Earth Blog, the New York Times, December 21, 2009 "A big challenge right now is just to get everybody in the conversation on the same page about how to define the word sustainability. Given Bloomberg's scale, the first opportunity we have is to bring some uniformity to the discussion." —Eric Roston, interview, Columbia Journalism Review, February 16, 2012 To hear from Revkin and Roston and dozens of other sustainability experts, register now for the BSR Conference 2012, taking place October 23-26 in New York. Read more
Using Games to Spur Greener Behaviors
While companies struggle to find new ways to get customers to embrace sustainability, one industry expert has arrived at an engaging approach: games. The Rocky Mountain Institute’s Ben Holland recently blogged about how companies can use gaming to spur customers and consumers into greener behaviors. Holland pointed out that some companies already have had success embracing this approach; through a special website, for instance, GM has enabled owners of the Chevrolet Volt electric cars to track mileage information and benchmark data against each other. During a telephone interview, Holland said he was inspired by technologies and ideas he observed at the recent South by Southwest Interactive conference in Austin, Texas. _“People always have been competitive with one another in a friendly way, and games are great to get people to reflect on energy use. Nobody really thinks about how many kilowatt hours they’ve used in the last month. When you create a game environment, all of a sudden the process becomes fun.”_ —Ben Holland, project manager, Project Get Ready, Rocky Mountain Institute (April 5, 2012) Read more
2012: Sustainability Steams Ahead in Uncertain Times
Aron Cramer, President and CEO
History moved fast in 2011, even as the economy was stuck in neutral, and 2012 promises to be a wild ride. Exactly how it will play out is hard to say. 2011 provides ample evidence of how difficult it is to foresee specific changes: Last January, few anticipated the Arab Spring, and Hosni Mubarak was ejected from office before the end of February. And early in 2011, any mention of the "Occupy Movement” was more likely to be considered a good name for a new indie rock band than one of the most potent political forces seen in years. Read more
The Future of Business-NGO Relationships
Ayesha Barenblat, Former Director, Stakeholder Collaboration
In my new role as BSR’s Director of Stakeholder Collaboration, I am focused on building relationships with NGO colleagues globally to bring their insights to our member companies and develop next-generation stakeholder engagement approaches that are outcome based and take into account trends in the field. BSR created this position to deepen relationships with civil society and foster collaboration between stakeholders and business. Read more
BSR Around the World
From helping the world’s largest shipping company develop a sustainability strategy to building a multi-stakeholder coalition to address the challenge of conflict minerals in the Democratic Republic of the Congo, we work with business in all sectors and regions to redefine leadership in sustainable business. Read more
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