BSR Insight Articles About Leadership
Open for Business: The ‘Four Cs’ of Integrated Strategy
Mark Little, Director, Healthcare, Advisory Services David Korngold, Manager, Advisory Services
Surveying the tumult of global business and the consternation of society, it is tempting to stand astride the corporate ramparts and declare, "The corporation is dead … long live the corporation!" Old models of doing business are being deposed while new models are ascendant. Powerful trends are converging to create profound implications for sustainability and corporate strategies. These forces include market dynamics, such as accelerating innovation cycles, disruptive technologies, emerging markets, value chain complexity, and regulatory and voluntary standards; sustainability dynamics, such as climate change, demographic shifts, and resource constraints; and stakeholder dynamics, such as the growing engagement of consumers, NGOs, and regulators. At the nexus of these trends, integrated corporate strategies address both sustainability challenges and rapidly changing market conditions to generate business value. Based on BSR's 20 years of developing such integrated strategies for dozens of companies and in collaboration with a panoply of stakeholders, we have created the "Four Cs" to help companies build integrated strategies by looking at customers, competitors, the corporation, and civil society and government. Read more
As U.S. Eases Sanctions in Myanmar, Responsible Investment is Key
Julia Robinson, Communications Associate
"Responsible investment will help facilitate broad-based economic development and help bring Burma out of isolation and into the international community. My administration will continue to support the government of Burma in its efforts to work toward international standards for economic growth, responsible governance, and human rights." Read more
Emerging Themes from Rio: The Role of Business in Ensuring Human Rights
Alison Colwell, Associate Director, Advisory Services
At the UN Global Compact's Rio+20 Corporate Sustainability Forum session entitled "Corporate Respect and Support for Human Rights: A Key Foundation for Sustainability," panelists discussed their experiences conducting human rights due diligence, improving workers' well-being, and engaging with indigenous peoples. One panelist specifically highlighted the importance of respect for human rights as the core of all business activities: "Human rights are a critical gene in the make-up of sustainability because it is the foundation of justice and peace, healthy children, and sustainable livelihoods on the planet." Read more
New Geographies of Corporate Sustainability
Guy Morgan, Director, Advisory Services
In India, family-owned enterprises like the TATA group occupy a place in citizen's hearts and minds that is not easily shifted. They are viewed as the "go to" institutions to build schools and other social institutions, and fulfilling these social needs guarantees these companies' license to operate. Read more
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