All Articles About Toxicity & Product Design
Blog: Jugaad Solutions for Sustainable Design
Virginia Terry, Former Director, Advisory Services
Jugaad is a Hindi term that means clever and resourceful. It describes a way of getting a job done by using easy-to-find materials, typically in collaboration with others. In Western terms, jugaad could be a kind of crowd-sourced innovation that makes efficient use of scarce resources or reused materials to help improve living conditions. Read more →
BSR Insight Article: Improving Product Sustainability Performance
According to Parametric Technology Corporation's recent white paper, companies must embrace "design-for-the-environment" strategies that allow them to remain competitive—and stay ahead of new sustainability requirements—by improving the environmental performance of their products. Read more
BSR Insight Article: State of Green Business 2011
GreenBiz's fourth annual "State of Green Business" report presents the top 10 trends and 20 indices for measuring how well companies are improving their environmental performance. According to the report, green business did not die during the recession; rather, companies are diving deeper and investing in longer-term sustainability initiatives. Read more
BSR Insight Article: Social Purpose Drives Consumers' Purchasing Decisions
Elissa Goldenberg, Associate, Advisory Services
According to the fourth annual Edelman goodpurpose® study, social purpose is more important than design and innovation or brand loyalty as a purchase trigger when quality and price are the same (see graph below). The survey—conducted annually in 13 countries among more than 7,000 adults—explores consumer attitudes around social purpose, including their commitment to specific social issues and their expectations of companies. Social purpose, according to the survey, is critical to marketing because it allows companies to engage with consumers on a deeper level. Read more
BSR Insight Article: Business and Sustainable Consumption: The Call to Action
In London last week, at BSR's second workshop on business' role in promoting sustainable consumption, representatives from the apparel, food and beverage, telecommunications, and chemicals industries discussed issues such as product design, consumer engagement, and what to do with a product at the end of its use life. Read more
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