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BSR Insight Article: Using Games to Spur Greener Behaviors

While companies struggle to find new ways to get customers to embrace sustainability, one industry expert has arrived at an engaging approach: games. The Rocky Mountain Institute’s Ben Holland recently blogged about how companies can use gaming to spur customers and consumers into greener behaviors. Holland pointed out that some companies already have had success embracing this approach; through a special website, for instance, GM has enabled owners of the Chevrolet Volt electric cars to track mileage information and benchmark data against each other. During a telephone interview, Holland said he was inspired by technologies and ideas he observed at the recent South by Southwest Interactive conference in Austin, Texas. _“People always have been competitive with one another in a friendly way, and games are great to get people to reflect on energy use. Nobody really thinks about how many kilowatt hours they’ve used in the last month. When you create a game environment, all of a sudden the process becomes fun.”_ —Ben Holland, project manager, Project Get Ready, Rocky Mountain Institute (April 5, 2012) Read more 

Posted: April 10, 2012 | Topics: Consumer Products, Information & Communications Technology, Media & Entertainment, Sustainable Consumption

BSR Insight Article: KPMG Report Picks 10 Sustainability ‘Megaforces’

Population growth, material resource scarcity, climate change, and energy and fuel are among the issues in sustainability that could have significant impact on the business landscape over the next 20 years, according to a recent report by KPMG International. The “Expect the Unexpected: Building Business Value in a Changing World” report outlines 10 global sustainability “megaforces” that are putting the world on a development trajectory that is “not sustainable.” Others on the list include water scarcity, wealth, urbanization, food security, ecosystem decline, and deforestation. (The report is 180 pages; the executive summary is here.) The report notes that all of these forces are interconnected, and insists that in order to manage the risks, businesses must use a systems thinking approach that addresses the ways megaforces relate to each other. Specific recommendations include: * Companies should turn strategic plans into ambitious targets and actions for sustainability supply chain management. * Companies should seek collaboration with business partners on sustainability issues. * Governments should increase collaboration with the private sector. Read more 

Posted: April 3, 2012 | Topics: Climate Change, Ecosystem Services, Energy, Environment, Financial Services, Food, Beverage & Agriculture, Land Use & Biodiversity, Strategy & Integration, Sustainable Consumption, Water

Blog: The Journey to Sustainable Fashion Consumption Has Begun

Cody Sisco, Former Manager, Advisory Services

At the first of our three webinars on the NICE Consumer project last week, about 45 participants from industry and civil society provided their questions and input via several polls and questions to the presenters. Read more →

Posted: March 19, 2012 | Topics: Consumer Products, Sustainable Consumption

Blog: NICE Consumer: The Future of Chic

Jonathan Morris, Associate, Advisory Services

How can we advance the idea of sustainable fashion consumption? When you start to look at the problem from the outside, it seems deceptively simple. Like many sustainable products, all we need is more durable, ethical garments that meet the needs and wants of consumers. Read more →

Posted: March 1, 2012 | Topics: Consumer Products, Sustainable Consumption

Report: NICE Consumer Research Summary

Jonathan Morris, Associate, Advisory Services

Consumers can play a pivotal role in transitioning the fashion industry toward more sustainable business models. To this end, the Danish Fashion Institute and BSR have collaborated on the NICE Consumer project to create a framework for sustainable fashion consumption. Read more 

Posted: February 23, 2012 | Topics: Consumer Products, Sustainable Consumption | Download (PDF)

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