All Articles About Strategy & Integration
Blog: Corporate Innovation Through Aspirational Goals
Sissel Waage, Director, Biodiversity and Ecosystem Services
Stretch targets, or "big hairy audacious goals," can improve performance, yet they require daily focus, short-term objectives, and detailed targets. Read more →
Blog: Obama Says ‘Yes, We Can’ to Tackling Climate—But What Does That Mean?
Aron Cramer, President and CEO
U.S. President Obama's State of the Union address made it clear he intends to act on climate change—a good start that will go further if businesses rejoin the effort to promote low-carbon prosperity from the world’s largest economy. Read more →
BSR Insight Article: BSR and the State of CSR: What We Mean When We Say ‘CSR’
Eric Olson, Senior Vice President, Advisory Services
When BSR celebrated its 20th anniversary last year, we chose themes for both our annual report (“Accelerating Progress”) and our annual conference (“Fast Forward”) to shine a bright light on the fact that we urgently need to develop more scalable and systemic solutions to address today’s sustainability challenges. Similar themes were sounded at another (somewhat larger) 20th anniversary event last year in Rio de Janeiro. Read more
BSR Insight Article: Potential Over Profits: In Conversation With Alcatel-Lucent Bell Labs’ Jean-Luc Beylat
Lisa Barrett and Benoit de Monspey, MBA students, INSEAD
Rapid technological advancements have coincided with a profound economic crisis and a growing global awareness of the limitations of our natural resources. But Alcatel-Lucent Bell Labs France President Jean-Luc Beylat—who recently spoke at a Grand Debats event at BSR’s Paris office—abides by the sentiment that great opportunities arise from great challenges. He shared his vision for how innovation and technology—alongside long-term thinking that values market potential as well as current profits—can help solve pressing sustainability challenges. Read more
BSR Insight Article: The Biggest Missed Opportunity in Corporate Strategy? Sustainability
David Korngold, Manager, Advisory Services
Articles on corporate strategy from traditional sources—that is, from the major consulting and accounting firms—offer plenty of valuable advice on everything from organizational design to reaching new markets to creating innovative products. Unfortunately, they usually miss a major factor that can make or break a corporate strategy: sustainability. Read more
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