All Articles About Strategy & Integration
BSR Insight Article: Sustainable Business Models: Time for Innovation
Imagine that when you buy a pair of jeans you’re offered an agreement to sign before you pay: “I hereby promise to cold-wash, line-dry this clothing item, and own it for at least three years or ensure it is given away for someone else to enjoy.” When you sign, you are rewarded instantly with a coupon for cash back. The rebate is the estimated financial value of the carbon-dioxide emissions you save by avoiding hot-water washing, and by machine drying your jeans over the lifespan of the item. The clothing company is able to provide this discount by aggregating its consumers’ carbon credits and selling them on the open market. This model provides financial incentives for both the clothing company and the consumer to alter behavior. Read more
Blog: BSR Conference 2009: “Innovation Required”
Diane Osgood, Ph.D.
One clear message coming out of the BSR Conference 2009: Innovation is required."Green is no longer a hobby. It is a necessity, and a driver for innovation and new business models," said Ben Verwaayen, CEO of Alcatel-Lucent, in the closing plenary presentation on Friday. Read more →
BSR Insight Article: Hero for Troubled Waters: A Q&A with Sylvia Earle
Interview with Sylvia Earle by Eva Dienel, Communications Manager, BSR
The ringtone for renowned ocean explorer Sylvia Earle’s royal blue mobile phone is the hollow ping of a sonar device, a constant but unnecessary reminder to its owner that the world is mostly ocean, what Earle calls our planet’s “life-support system.” Earle, a 2009 TED Prize winner who will be speaking at the BSR Conference 2009, recently sat down to talk with us about her new book, The World Is Blue (released today by National Geographic Books), and why business should put nature—and especially the world’s water resources—on the balance sheet. Read more
Blog: Climate Leaders: A Break from the Industry Pack
Aron Cramer, President and CEO
Some of this week’s most interesting developments related to business and climate didn’t come from the UN Climate Summit in New York or from Pittsburgh (site of the G20 Summit), but instead from San Francisco and Beaverton, Oregon. Read more →
BSR Insight Article: Winning Back the Public’s Trust in Business
Aron Cramer, President and CEO
The fall of Lehman Brothers last September triggered a collapse in financial markets, and then the real economy. It also signaled a dramatic decline in the public’s trust in business. Read more
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