All Articles About Stakeholder Relations

Blog: Thinking ‘Outside the Boundaries’ for Land-Use Challenges

Laura Ediger, Associate Director, Advisory Services

As competing uses for productive land multiply, with space needed for forests, farmland, and now biofuels, companies are becoming increasingly aware of land as a scarce resource. Not surprisingly, resource scarcity often drives innovation. Read more →

Posted: June 25, 2009 | Topics: Environment, Stakeholder Relations

Case Study: Sustainability Outlook: Forecasting the Future

The fast-changing events of 2008 reinforced how important it is to understand the undercurrents of change that shape our world—and determine the success of business strategy. Companies that anticipate underlying social, economic, technological, and political changes are positioned to win. Learn more →

Posted: June 1, 2009 Topics: Stakeholder Relations, Strategy & Integration

Case Study: Starbucks Coffee Company

Starbucks has set the bar high with an ongoing commitment to ethical and environmental sourcing. As modeled by their coffee practice, Starbucks regularly invests in understanding the complex production landscape behind its products. So before they launched a new line containing cocoa—which is sourced primarily from regions in West Africa that rely on forms of child labor—the company needed to learn more about the potential social and environmental impacts of the production. Lacking direct relationships with suppliers, they reached out to BSR to connect with global stakeholders. Learn more →

Posted: June 1, 2009 Topics: Consumer Products, Stakeholder Relations

Case Study: Sino Gold Implements Action Plan for Community Development in China

Sino Gold's Jinfeng Mine is an Australian-operated joint venture with the Chinese government that entered production in May 2007. Sino Gold sought guidance on how to build its "social license to operate" by promoting long-term community development in the five remote villages surrounding the mine in the mountains of southern China. Sino Gold contacted BSR for advice on the design of a community development strategy that would go beyond traditional public relations or social marketing efforts to promote real, tangible improvements in people's quality of life. Learn more →

Posted: June 1, 2009 Topics: Economic Development, Mining, Stakeholder Relations

Case Study: Shell Wind: Community Engagement in a New Era of Energy

Shell Wind Energy is involved in 11 wind-generating facilities across the United States and Europe, with 550 megawatts of owned generating capacity—saving around 1 million tons of carbon dioxide per year compared to conventional energy sources. Shell recognizes that wind projects can have a range of impacts that require community engagement, and that community engagement is central to positive outcomes. For example, while wind developments in rural areas can support the regional economy, important public services also need to be readied for managing revenues, safety, and communications regarding planned construction and operating activities. Shell asked BSR to support community engagement with wind projects in several locations, including New Mexico and Texas. Learn more →

Posted: June 1, 2009 Topics: Climate Change, Community Engagement & Development, Energy, Stakeholder Relations