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BSR Insight Article: Sprint’s Latest Phone Paves Way for Greener Products

Marshall Chase, Associate Director, Advisory Services

Sprint's recently released Samsung Reclaim is the latest example of the company's efforts to improve the environmental impacts of its products and services. According to Sprint, this phone—made from 80 percent recyclable materials—is the first phone in the United States constructed from "eco-friendly bio-plastic materials." Read more 

Posted: August 11, 2009 | Topics: Consumer Products, Environment, Reporting & Communications, Toxicity & Product Design

BSR Insight Article: Rising Above the Noise of Greenwash

Linda Hwang, Former Manager, Research

Despite countless indicators that today's "battered consumer" is seeking deep discounts and shopping for necessities only, consumer demand for environmentally friendly products is on the rise, according to National Geographic and Globescan's 2009 Greendex survey of consumers in 17 countries. Read more 

Posted: July 28, 2009 | Topics: Consumer Products, Environment, Reporting & Communications

BSR Insight Article: Business and Government: Working Together in the Reset World

Aron Cramer, President and CEO

I've just returned from a few days in Washington, D.C., and with that fresh in mind, the link between public policy and corporate responsibility seems a perfect topic for this inaugural edition of the BSR Insight. Read more 

Posted: July 14, 2009 | Topics: Governance & Accountability, Reporting & Communications, Stakeholder Relations, Strategy & Integration

Case Study: GE’s Citizenship Report Sets the Bar High

GE decided to create a reporting strategy that would communicate a global, companywide approach while also encompassing its diverse business lines: GE Money, Commercial Finance, NBC Universal, Infrastructure, Industrial, and Healthcare. Learn more 

Posted: June 1, 2009 Topics: Reporting & Communications, Strategy & Integration

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