All Articles About New Media
BSR Insight Article: 10 Social Media Rules for Social Responsibility
Eva Dienel, Associate Director, Communications
The year 2007 was a low point for the U.S. airline industry. The worst year in a decade for on-ground delays, almost a quarter of all flights were leaving late. Passengers were stuck on the tarmac for hours at a time with no water, no food, no toilet service, and no chance of disembarking. Read more
BSR Insight Article: Consumers Searching for CSR in New Media
Elissa Goldenberg, Associate, Advisory Services
According to Cone's "2009 Consumer New Media Study," 44 percent of 587 Americans surveyed are using new media channels to search for, share, or discuss information about corporate responsibility efforts. The survey also revealed that 62 percent of respondents believe they can influence business decisions by voicing their opinions through new media channels such as social networks, blogs, websites, and email. More importantly, new media efforts have inspired 30 percent of respondents to make a purchase based on positive information about a product, company, or brand. Conversely, 23 percent of respondents have either switched brands or boycotted a company based on negative information. Read more
BSR Insight Article: Getting Social: How Companies are Using Social Media for Social Responsibility
Eva Dienel, Associate Director, Communications
BSR Insight Article: Is Social Media Changing Chinese Civil Society?
Pei Bin, Former Director, China Partnership Development
With more than 420 million internet users and more than 805 million mobile phone users in China, technology and social media are quietly transforming Chinese civil society as more people proactively share their opinions online. As my former colleague at the Ministry of Civil Affairs, Wang Zhenyao, put it: “There are two parties in China: One is the Chinese Communist Party, and the other is the Internet Party.” The free flow of information and greater freedom of expression is fundamentally shifting people’s mindsets, as evidenced by the recent wave of worker protests organized through chat rooms and mobile text messages. Middle class citizens concerned with social injustices are also joining these movements. Read more
Blog: Why ‘MSM’ Still Matter
Aron Cramer, President and CEO
Marc Gunther recently posted an excellent entry on his blog celebrating social media as the technology that may save the planet. Read more →
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