All Articles About Media & Entertainment
We found 16 entries; most recently published at the top.
Blog: On the New York Times Killing Its Green Team
Eva Dienel, Associate Director, Communications
Was the New York Times' decision to discontinue its environment desk and green blog a failure of the company's corporate responsibility? Read more →
BSR Insight Article: Backstory: The Media’s Role in Sustainability
Eva Dienel, Associate Director, Communications
Both Andrew Revkin and Eric Roston began their careers in print journalism before turning to new mediums—Revkin's Dot Earth blog at the New York Times and Roston's role as editor at Bloomberg Sustainability News—to focus on sustainability issues. At the BSR Conference 2012, they will explore the media's role in reporting on sustainability, and whether growing media coverage will help or hurt corporate responsibility efforts. Here's what they have said in the past about their roles as sustainability journalists: "Lately, I've been describing the kind of inquiry I do on Dot Earth as providing a service akin to that of a mountain guide after an avalanche. Follow me, and I can guarantee an honest search for a safe path. This is a big contrast from the dominant journalism paradigm of the last century, crystallized in Walter Cronkite's 'That's the way it is' signoff." —Andrew Revkin,"My Second Half," Dot Earth Blog, the New York Times, December 21, 2009 "A big challenge right now is just to get everybody in the conversation on the same page about how to define the word sustainability. Given Bloomberg's scale, the first opportunity we have is to bring some uniformity to the discussion." —Eric Roston, interview, Columbia Journalism Review, February 16, 2012 To hear from Revkin and Roston and dozens of other sustainability experts, register now for the BSR Conference 2012, taking place October 23-26 in New York. Read more
Blog: Under Pressure: The Chinese Media’s Role in Holding Business Accountable
Yating Shen, Associate, Advisory Services
The Chinese media is playing an increasingly important role in the disclosure and reporting ofenvironmental, social, and governance (ESG) issues in China. In order to understand this trend, the impact on Chinese listed companies, and what this means for investors, BSR researched media reporting of ESG news on 100 Chinese companies. Read more →
BSR Insight Article: Using Games to Spur Greener Behaviors
While companies struggle to find new ways to get customers to embrace sustainability, one industry expert has arrived at an engaging approach: games. The Rocky Mountain Institute’s Ben Holland recently blogged about how companies can use gaming to spur customers and consumers into greener behaviors. Holland pointed out that some companies already have had success embracing this approach; through a special website, for instance, GM has enabled owners of the Chevrolet Volt electric cars to track mileage information and benchmark data against each other. During a telephone interview, Holland said he was inspired by technologies and ideas he observed at the recent South by Southwest Interactive conference in Austin, Texas. _“People always have been competitive with one another in a friendly way, and games are great to get people to reflect on energy use. Nobody really thinks about how many kilowatt hours they’ve used in the last month. When you create a game environment, all of a sudden the process becomes fun.”_ —Ben Holland, project manager, Project Get Ready, Rocky Mountain Institute (April 5, 2012) Read more
BSR Insight Article: 2012: Sustainability Steams Ahead in Uncertain Times
Aron Cramer, President and CEO
History moved fast in 2011, even as the economy was stuck in neutral, and 2012 promises to be a wild ride. Exactly how it will play out is hard to say. 2011 provides ample evidence of how difficult it is to foresee specific changes: Last January, few anticipated the Arab Spring, and Hosni Mubarak was ejected from office before the end of February. And early in 2011, any mention of the "Occupy Movement” was more likely to be considered a good name for a new indie rock band than one of the most potent political forces seen in years. Read more
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