All Articles About Information & Communications Technology
BSR Insight Article: Using Games to Spur Greener Behaviors
While companies struggle to find new ways to get customers to embrace sustainability, one industry expert has arrived at an engaging approach: games. The Rocky Mountain Institute’s Ben Holland recently blogged about how companies can use gaming to spur customers and consumers into greener behaviors. Holland pointed out that some companies already have had success embracing this approach; through a special website, for instance, GM has enabled owners of the Chevrolet Volt electric cars to track mileage information and benchmark data against each other. During a telephone interview, Holland said he was inspired by technologies and ideas he observed at the recent South by Southwest Interactive conference in Austin, Texas. _“People always have been competitive with one another in a friendly way, and games are great to get people to reflect on energy use. Nobody really thinks about how many kilowatt hours they’ve used in the last month. When you create a game environment, all of a sudden the process becomes fun.”_ —Ben Holland, project manager, Project Get Ready, Rocky Mountain Institute (April 5, 2012) Read more
BSR Insight Article: Taking Ethics to the Cloud
Dunstan Allison Hope, Managing Director, Advisory Services Ryan Schuchard, Manager, Climate and Energy
Just a decade ago, it would have been hard for all but the most tech-savvy to imagine the extent of cloud computing today. A complex system of data centers worldwide that store, process, and deliver information on demand over the internet, the cloud provides users with resources, applications, and information that they previously would have stored locally. The cloud—what some are calling “the factory of the 21st century”—is run by a network of IT service companies, internet firms, and telecommunications services providers, and it offers services to all of us: from banks and retailers to individuals like you and me. It is both real—requiring traditional inputs such as electricity—and virtual. Read more
Blog: Playing by the Numbers for Sustainable Consumption
Vijay Kanal, Former Director, Information and Communications Technology Practice, Advisory Services
From the popularity of Robert Parker's wine scoring system to Consumer Reports’ products rankings, consumers love numerical scores. The reason is simple: They help buyers make informed decisions. Read more →
BSR Insight Article: 2012: Sustainability Steams Ahead in Uncertain Times
Aron Cramer, President and CEO
History moved fast in 2011, even as the economy was stuck in neutral, and 2012 promises to be a wild ride. Exactly how it will play out is hard to say. 2011 provides ample evidence of how difficult it is to foresee specific changes: Last January, few anticipated the Arab Spring, and Hosni Mubarak was ejected from office before the end of February. And early in 2011, any mention of the "Occupy Movement” was more likely to be considered a good name for a new indie rock band than one of the most potent political forces seen in years. Read more
Blog: In Your Words: AMD CR Director Tim Mohin on Leadership
Tim Mohin, Corporate Responsibility Director, AMD
This guest blog is part of BSR's ongoing series exploring what leadership for sustainability looks like in today's world.
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