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Report: Sustainable Fashion Design: Oxymoron No More?

Susanne LeBlanc, Analyst, Advisory Services, BSR

Design choices are some of the most important levers in creating more sustainable products. From inventing new concepts, selecting materials and construction methods to influencing broader choices about manufacturing and disposal, designers play a key role in achieving sustainability. Read more 

Posted: October 10, 2012 | Topics: Consumer Products, Sustainable Consumption | Download (PDF)

BSR Insight Article: The World’s ‘Most Sustainable’ Suit?

Susanne LeBlanc, Analyst, BSR

Recently, Marks and Spencer (M&S) launched the "World's Most Sustainable Suit." Touted by M&S as "one of the greenest garments ever made," the suit is made of organic wool, with a lining of recycled plastic bottles and reclaimed fabric for the pockets and waistband. The suit offers an optimistic vision for the future of fashion but also highlights limitations in the industry: Even for sustainability leaders such as M&S, sustainable design is primarily a question of materials selection. Other design choices that have implications for sustainability, such as cut or construction, are largely ignored. Sustainable materials will have a limited impact if ill-fitting and poorly made garments are worn only a few times before ending up in a landfill. Ultimately, sustainable design will require a more holistic approach to accurately account for impacts in the clothing lifecycle. Read more about sustainable design in the latest blog for BSR's NICE Consumer Project. Read more 

Posted: September 4, 2012 | Topics: Consumer Products, Sustainable Consumption

BSR Insight Article: The Better for Wear: Reducing the Impacts of Clothing

Susanne LeBlanc, Analyst, Advisory Services, BSR

According to a WRAP U.K. study of 7,950 British adults, the most significant opportunity to extend the useful life of garments is by making clothes last an additional nine months beyond their current average lifespan of 2.2 years. That would reduce carbon emissions by 27 percent, water use by 33 percent, and waste output by 22 percent. WRAP U.K. also estimates that the cost of resources used to make and clean clothes could be reduced by almost US$8 billion a year. Read more 

Posted: July 31, 2012 | Topics: Consumer Products, Sustainable Consumption

Blog: Fashion Consumers Want to be NICE Consumers

Susanne LeBlanc, Analyst, Advisory Services, BSR

In the sustainable fashion dialogue, we often hear that the fashion industry and its consumers are simply not ready to address environmental issues. Yet, in reading a recent report published by WRAP U.K. on sustainable fashion consumption, I was pleasantly surprised. Read more →

Posted: July 31, 2012 | Topics: Consumer Products, Sustainable Consumption

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