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Reports | Eco-Promising: Communicating the Environmental Credentials of Your Products and Services


Publication Date

April 1, 2008

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This business briefing is intended to help managers in consumer- facing companies to communicate the environmental credentials of products honestly and convincingly. We examine why businesses are increasingly using environmental messaging on products, how different formats (such as eco-labels) have developed, and the risks and challenges associated with making environmental claims.

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Topics

Consumer Products, Economic Development, Environment, Governance & Accountability, Reporting & Communications, Sustainable Consumption

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