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In This Issue
Editor's Note
Increasing the Impact of Sustainability
This week's Insight highlights two key ways to enhance your company's sustainability initiatives.
First, employee engagement: According to a recent report on "engaged organizations," corporate sustainability initiatives not only add business value, they can have a positive impact on the bottom line—especially when employees are engaged.
This week's feature—a case study of Intel's employee engagement programs—reveals more benefits: higher productivity, increased employee loyalty, more company pride, and improved morale at a time when most workers are anxious about their jobs.
If employees are one side of the sustainability impact coin, government is the other. Read our three tips on how companies can benefit from government corporate responsibility initiatives.
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In Depth
Case in Point: How Intel Engages Employees in Sustainability
By
Engaging employees in your company's corporate responsibility initiatives can improve recruitment and retention, increase their passion for their work (not to mention their productivity), and help your business meet its corporate responsibility goals. In this case study, we reveal what Intel did to increase employee engagement and boost its sustainability impact.
Read more →
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Spotlight
Using Public Policy to Enhance Sustainability Initiatives
By Ryan Flaherty, Manager, Advisory Services, BSR
According to a new business brief written for BSR's DR-CAFTA Responsible Competitiveness Project, more governments are developing public policies that encourage corporate responsibility. Common policies include voluntary and binding guidelines, awareness-raising, and fund allocation criteria; however, governments often lack the coordinated, strategic approach necessary to create comprehensive policy frameworks.
To help your company increase the impact of its sustainability program, we recommend the following three tips:
- Engage the public sector and learn about government policies. Taking advantage of existing policies will directly benefit your sustainability initiatives.
- Align sustainability efforts with national strategies and local priorities. Understanding national competitiveness strategies will enhance your sustainability planning.
- Advocate for public policies that promote corporate responsibility. Encouraging such policies is mutually beneficial. Positioning the country as a leader in sustainability will increase national, industry, and firm competitiveness.
Quick Hit
Why Employees Join CSR Programs
 Source: "The Engaged Organization" (National Environmental Education Foundation, March 2009) • View larger image
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