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BSR Insight | Web-Based Marketplace Promotes Open Innovation

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Publication Date

February 9, 2010

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GreenXchange, a new web-based marketplace launched at the World Economic Forum in January, allows companies to collaborate and share intellectual property (IP) that can lead to new sustainable business models.

When placing their IP on GreenXchange, companies can choose a licensing approach that they feel comfortable with—from research and attribution to non-competitive use and simple fee structures. For example, Nike plans to share 400 of its patents on GreenXchange for research, Best Buy committed to licensing patents that support sustainable innovation, and Salesforce.com will provide the technology to enable the exchange of IP, which will include private forums where patent holders and seekers can discuss confidential details.

The marketplace—founded by 2degrees, Best Buy, Creative Commons, IDEO, Mountain Equipment Co-op, Nike, nGenera, the Outdoor Industry Association, Salesforce.com, and Yahoo!—is open to new members from all sectors.

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