BSR Insight | Trust in Business
According to the 2009 Edelman Trust Barometer, nearly two-thirds of the public reported less trust in business than the year before. BSR's roundtable event on "Business Success in a Reset World" examined what it will take to earn that trust back.
"For business to restore trust will take a brand-new paradigm that hasn't existed before. It means changing how companies are run and how products are designed."
—Kara Hartnett Hurst, BSR's Managing Director, East Coast (July 15, 2009)
About the Author(s)
Kara Hurst, Former Vice President






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