BSR Insight | The World’s ‘Most Sustainable’ Suit?
Recently, Marks and Spencer (M&S) launched the "World's Most Sustainable Suit." Touted by M&S as "one of the greenest garments ever made," the suit is made of organic wool, with a lining of recycled plastic bottles and reclaimed fabric for the pockets and waistband. The suit offers an optimistic vision for the future of fashion but also highlights limitations in the industry: Even for sustainability leaders such as M&S, sustainable design is primarily a question of materials selection. Other design choices that have implications for sustainability, such as cut or construction, are largely ignored. Sustainable materials will have a limited impact if ill-fitting and poorly made garments are worn only a few times before ending up in a landfill. Ultimately, sustainable design will require a more holistic approach to accurately account for impacts in the clothing lifecycle. Read more about sustainable design in the latest blog for BSR's NICE Consumer Project.
About the Author(s)
Susanne LeBlanc, Analyst, BSR
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