BSR Insight | The Proliferation of Eco-Labeling
According to a recent survey by the World Resources Institute, Duke University, and Big Room Inc., there are approximately 500 "eco-labels" in use for various products worldwide. As noted in a recent Washington Post article, the environmental certification field is becoming increasingly crowded as consumers and businesses grow more conscientious of product origins. And because certification is a self-regulated industry, the integrity of these labels varies.
In the United States, some federal regulators are trying to crack down on false claims. The U.S. Federal Trade Commission has filed charges against textile manufactures for greenwashing and plans to issue a new guide on environmental marketing claims within the next few months.
To avoid similar accusations, read our guide on understanding and preventing greenwashing.
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